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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Junkyard Gem: 1983 Volvo 240 DL Sedan

The most iconic of all the Volvos — all the Swedish cars, for that matter — sold in the United States is and always will be the brick-shaped 200 series, which could be purchased new here from the 1975 model year all the way through 1993. Though it was an evolution of the earlier 140 series and looked nearly identical to its ancestor from any rear angle, the 240 (and, to a much lesser extent, 260) remains the most recognizable Volvo ever made. Because these cars were quite sturdy and inspired such devotion from their owners, plenty of them remain on the road to this dayÂ… and that means plenty of them wear out every year and end up taking that final tow-truck ride to the boneyard. Here's a bread-and-butter mid-1980s 244, with the sensible four-on-the-floor overdrive manual transmission and well-oxidized Richelieu Red paint, found in a self-service yard near Denver, Colorado. Prior to the 1980 model year, U.S.-market Volvo 200s were named according to a very logical system: the model name was a three-digit number, with the first digit indicating the car series, the second digit representing the number of engine cylinders, and the third digit showing the number of doors. Typically, the trim level would come after that. Just to confuse everyone, Volvo did away with everything but the trim levels when identifying these cars. Thus, this car would have been badged as a 244 DL during the 1975-1979 period, but for the first half of the 1980s it was called simply the Volvo DL. Of course, everyone who knows old Volvos today just calls this a 244, period. DL stood for Deluxe, so of course it was the cheapest trim level. The list price on this car started at $11,085, or about $31,090 in 2021 dollars. That was cheaper than a new BMW 320i ($13,290 or $37,275 now), but more expensive than more luxurious and powerful Japanese competitors such as the Datsun 810 Maxima by Nissan ($10,869 or $30,485 today) and Mazda 626 Luxury Sedan ($8,895 or $24,950 today). If you insisted on an automatic transmission in your '83 DL sedan, the price tag went up an additional 390 bucks, or about $1,094 now. This car has the base four-speed manual with the overdrive actuated by a switch on the shift knob. With 107 horsepower from this 2.3-liter straight-four engine, this car wasn't particularly quick. However, it weighed less than 3,000 pounds (despite its blocky appearance), so it got out of its own way well enough when equipped with a manual transmission.

Volvo launches XC90 configurator site

In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this that's only available with four-cylinder power, granted a mill that is both turbocharged and supercharged. The configurator for this Swedish hopeful is just hitting the Web giving customers a chance to see what they think.
The only available powertrain on the XC90 at the moment is the 2.0-liter Drive-E with 316 horsepower and 295 pound-feet of torque, an eight-speed automatic transmission and all-wheel drive. The base price starts at $48,900, plus $925 for destination, but that number can balloon quite quickly. Upgrading to the R-Design package tacks on $4,000 or the even plusher Inscription package adds $5,600.
Furthermore, there are several option packages to add some extra tech and comfort to the SUV. The Vision Package with a backup cam is an extra $1,600, two versions of the Climate package to keep occupants warm come to $1,050 and $1,950, respectively, and the Convenience Package that includes adaptive cruise control adds $2,000. Depending on trim, there are up to 13 colors available in an attractive variety, although all but two add $550 to the price. There are also a wide variety of leather upholsteries to choose from.