2008 Volvo S40 T5 on 2040-cars

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Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Volvo's pedestrian airbags may already be on their way out

As proof of just how quickly automotive technology can advance, just check out the Volvo V40. Developed with an external airbag aimed at better protecting pedestrians in the event of a collision, this innovative safety device could be phased out soon in place of more advanced active safety technologies like pedestrian detection and auto braking.
Go Auto had a chance to talk to Volvo senior VP Lex Kerssmakers at the Tokyo Motor Show, and he suggested that the V40's under-hood airbag will not be used on the next-gen XC90 and might not even be continued on non-SUV models. The passive airbag was designed to deploy at speeds of less than 31 miles per hour to help limit head injuries to pedestrians, but new active technologies are designed to prevent collisions in the first place.
The interview also reveals some details about the new XC90, such as the inclusion of a plug-in hybrid system and the debut of a new safety technology. Kerssmakers told Go Auto that a new Volvo concept will be unveiled at the Detroit Auto Show in January, but it won't be for the XC90.