2007 Volvo S-40 2.4ti 4-door Sedan Auto Fw Dr Titanium Grey 20,389miles on 2040-cars

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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Hyundai Sonata PHEV may be a game (and mind) changer

If you really, really want to consume volts instead of fuel on your way to work, school or shopping, you currently have just three options: pure EV, hydrogen fuel cell, or plug-in hybrid EV. Much as we love them, we all know the disadvantages of BEVs: high prices due to high battery cost (even though subsidized by their makers), limited range and long recharges. Yes, I know: six-figure (giant-battery) Teslas can deliver a couple hundred miles and Supercharge to ~80 percent in 10 minutes. But few of us can afford one of those, Tesla's high-voltage chargers are hardly as plentiful as gas stations, and even 10 minutes is a meaningful chunk out of a busy day. Also, good luck finding a Tesla dealership to fix whatever goes wrong (other than downloadable software updates) when it inevitably does. There still aren't any. Even more expensive, still rare as honest politicians, and much more challenging to refuel are FCEVs. You can lease one from Honda or Hyundai, and maybe soon Toyota, provided you live in Southern California and have ample disposable income. But you'd best limit your driving to within 100 miles or so of the small (but growing) number of hydrogen fueling stations in that state if you don't want to complete your trip on the back of a flatbed. That leaves PHEVs as the only reasonably affordable, practical choice. Yes, you can operate a conventional parallel hybrid in EV mode...for a mile or so at creep-along speeds. But if your mission is getting to work, school or the mall (and maybe back) most days without burning any fuel – while basking in the security of having a range-extender in reserve when you need it – your choices are extended-range EVs. That means the Chevrolet Volt, Cadillac ELR or a BMW i3 with the optional range-extender engine, and plug-in parallel hybrids. Regular readers know that, except for their high prices, I'm partial to EREVs. They are series hybrids whose small, fuel-efficient engines don't even start (except in certain rare, extreme conditions) until their batteries are spent. That means you can drive 30-40 (Volt, ELR) or 70-80 miles (i3) without consuming a drop of fuel. And until now, I've been fairly skeptical of plug-in versions of conventional parallel hybrids. Why?

Volvo XC90 successor EV might have been outed in patent images

Motor1 found a trademark application Volvo filed at the EU Intellectual Property Office on June 13 to reserve the name "EXC90." A month later, the Worldscoop Forum for European car fans posted these images, sourced from the same government agency. We can't be certain the two filings are related, but circumstantial evidence points to this being the full-sized XC90's battery-electric successor that will be called the EXC90. Another circumstantial log for the fire is that Volvo ex-CEO Hakan Samuelsson said the coming family transport would start with a vowel. Based on yet another trademark filing from last year and Samuelsson saying Volvo would "give cars a name as you give a newborn child," we've been looking out for the name Embla. But hey, EXC90 Embla would cover all the bases, and it could differentiate the battery-electric XC90 from the hybrid version we know will continue to sell. Rolling with the possibility, the drawings show a crossover taking clear cues from both the current XC90 and the Volvo Concept Recharge design study from November of last year. The headlight design, sold grille and vertical lower intakes look traced from the Concept Recharge. The hood is much more upright, a la the retail XC90, as are the horizontal roof and full-figured sides. In back, the drawings diverge from the XC90 and the concept. The backlight is more raked than that on the XC90, meaning it's far more angled than the upright hatch on the concept. The C-shaped lights are more like units on Volvo sedans, unconnected to the upright light elements beside the hatch glass in the same way the XC90's and concept's are. Below that, there are no visible exhaust outlets, but the ICE-powered XC90 hides its outlets, too. Not long after posting these exterior shots, Worldscoop posted interior shots as well. These represent designs that differ from every Volvo interior save for the inset where the portrait-oriented infotainment screen goes. The left and right steering wheel spokes feature floating inserts. The instrument panel stretches a single vent across its width, removing the vertical vents next to the infotainment screen, and might be reminiscent of the unit in the Polestar in placing the HVAC controls at the bottom of the touchscreen.