2006 Volvo S40 2.4i Sedan 4-door 2.4l on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo's Geneva-bound concept wagon looks sexy in a raincoat

Volvo is set to complete its concept car trilogy at the next month's Geneva Motor Show with the debut of its Concept Estate, the followup to its Concept Coupe from the Frankfurt Motor Show and Concept XC Coupe from the Detroit Auto Show. We've been looking forward to its Swiss debut, and now some teaser images of the Concept Estate have been uncovered... on the website of a raincoat seller?
Yes, Swedish raincoat maker Stutterheim has apparently been commissioned by Volvo to build a high-quality car cover for its Geneva concept, and the fabricator's website shows off some of the details of the long-roofed design study. From what we can see, it looks like the Concept Estate is more shooting brake than traditional wagon. Also, it's brown. So basically, Volvo has built the ultimate car for auto journalists.
Joking aside, the images show off more than a few of the design traits we've seen on Volvo's two previous concept cars. A wide, rectangular grille and lowercase-B-shaped taillights are both noticeable in these teasers, but we can't see much more than that.

Hot rod tractor stars in Swedish version of Farmkhana

The Nordic countries are known for their beautiful fjords, blonde-haired populace and bitter cold for a good portion of the year. The hours spent indoors during the dark, cold season apparently gives a lot of time for some crazy brainstorming. Tire store chain Vianor is highlighting the Traktor Terror in a new video. If Ken Block is the master of Gymkhana, then these guys know all about Farmkhana in their custom, turbocharged tractor.
According to the YouTube description from Vianor, the tractor is a 1956 Volvo BM Terrier with an added roll cage, adjustable front suspension and extended frame. The engine is thoroughly Swedish, and it's based on a Volvo 940 Turbo with a Volvo 240 head and Volvo 740 intercooler. However, it uses a Saab turbo Prospark ignition and fuel system. All told, the setup is claimed to make 225 horsepower and is capable of a top speed of 60 miles per hour.
That's not crazy power, but this tractor can certainly put it down. The farm machine has no problem smoking those big rear wheels and drifts easily.... although, it may be a tiny little bit unstable (hence the roll cage). If nothing else, this looks like the world's most fun way to be a farmer, that's for sure.