2006 Volvo S40 2.4i Sedan 4-door 2.4l on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2021 Volvo XC40 Review | What's new, pricing, where it's made, pictures

Most subcompact luxury models feel a bit like cheap knockoffs of their bigger, pricier brand mates. The 2021 Volvo XC40, by contrast, is a break from the Volvo norm in a good way. It rides on a different platform from other Volvos, resulting in a small SUV that's a bit more playful to drive, but still possessing the solid, refined feeling one expects from the brand. Its design is more utilitarian and youthful, eschewing luxury materials like chrome and wood in favor of elements like contrasting roofs and more vibrant colors (you can get orange carpet!). Importantly, it's also one of the larger, more versatile vehicles in the segment and provides more features for the money. Basically, it's a desirable vehicle to buy on its own merits in a segment that often feels like you got it cause you couldn't afford something pricier.   And for 2021, it stands out from the crowd even more thanks to the addition of the XC40 Recharge all-electric model. Admittedly, its 208-mile range and overall efficiency are modest, but there are so few alternatives that it still merits consideration, especially for those who intend to stay closer to home. What's new for 2021? The XC40 gets some minor feature content changes, but the big news is the addition of the XC40 Recharge all-electric model (it was supposed to arrive last year). Besides its powertrain, the Recharge gets subtle styling differences and the same Android Automotive tech interface found in the Polestar 2. What's the XC40 interior and in-car technology like? Volvo’s interiors are very tidy and architectural in terms of design, and the XC40 is no exception even if its specific design diverges from the 60 and 90 series norm. ItÂ’s pleasingly simple, using nice materials, comfort and conservative modernism as its foundation. Leather is even standard, though we would like to see an alternative provided, such as the beautiful woven textiles found in Volvos' other cars. Besides its design, one of the ways the XC40 differs from its siblings (and indeed its competitors as well) is its clever center console design. It features numerous large, grippy bins to store, secure and charge devices, plus useful cupholders and a sizable under-armrest bin. There's even a little compartment specifically designed to act as a garbage can. Clearly lots of care and thought went into the XC40. ThereÂ’s a lot of tech baked right in, too, from the standard vertically oriented infotainment screen to the digital instrument panel.

Gimp Pimp and Aqua Volvo at 24 Hours of LeMons | Car Club USA

Car Club USA heads to Sonoma, CA where the Gimp Pimp Cadillac and Aqua Volvo will take on all the crazy, sub-$500 competition at the 24 Hours of LeMons endurance race. "Over the last 30 years, car racing has gotten extremely serious and extremely expensive and it just seemed like there was a real need to make it accessible again," said LeMons founder Jay Lamm. The result is a series of endurance races across the US and Australia where all you need to join the fun is a junky car and some basic safety equipment. "It's just fun, compared to pro racing," said Wendy Epstein, driver of a 1979 Volvo 242 in bright "Aqua Volvo" livery. "24 Hours of LeMons is a form of racing that is designed to be cheap and easy, and anybody can do it," said Bill Manfroy, driver of the Gimp Pimp, a 1996 Cadillac SLS with some important modifications. "Part of what makes the Gimp Pimp Cadillac so special is that it does have hand controls, so it gives access to people like me that ordinarily get to race." "Which makes it perfect for LeMons." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Motorsports Weird Car News Cadillac Volvo Driving Racing Vehicles Car Club USA Videos Original Video viral video