2004 Volvo S40 Lse Sedan 4-door 1.9l on 2040-cars

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Recharge Wrap-up: Volvo's efficient truck concept, Tesla's updated mobile charger is cheaper

Mercedes-Benz plans to equip its gasoline-powered cars with particulate emissions filters, just like its diesel vehicles. Claiming to be the first automaker to apply the technology to gasoline motors, successful testing in the S500 led to the decision to expand the use of these filters. This announcement coincides with a $3.35 billion investment in clean diesel technology, including a new four-cylinder engine that adheres to strict emissions guidelines. It's not clear when Mercedes will begin including the filters on its gasoline vehicles, or if it intends to use them outside of Europe. Read more at Green Car Reports. Tesla has updated its mobile charger and given it a lower price. The 40-amp "Mobile Connector Bundle" – which used to sell for $650 – is now priced at $550 with two adapters and a storage bag, with an available $520 version offered without the adapters. Tesla's product description reads, "The Corded Mobile Connector has an integrated 240 volt 50 amp rated plug for high power output. A seamless design provides a low profile connection, allowing for use with covered outdoor outlets." Read more at Electrek. Volvo has developed a new truck concept that reduces fuel consumption by more than 30 percent. The modified Volvo FH 420 long-haul truck, simply called the Volvo Concept Truck, features 40 percent better aerodynamic efficiency, a weight reduction of about 4,400 pounds, and tires with lower rolling resistance. The truck's rear view mirrors have been replaced by cameras, which, in addition to reducing drag, also improve safety through better visibility. While the research vehicle won't reach market as-is, some of its aerodynamic features have already been included in real-world applications, with more to come as Volvo aims to improve the efficiency of its trucks by 50 percent. Read more at Green Car Congress, and in the press release below. Volvo Trucks' new concept truck cuts fuel consumption by more than 30% Almost one-third lower fuel consumption. Volvo Trucks' new concept vehicle shows how it is possible to drastically boost productivity in long-haul operations. Among the secrets behind these remarkable fuel savings are aerodynamic design and lower kerb weight. With support from the Swedish Energy Agency, Volvo Trucks has developed a new concept vehicle, the Volvo Concept Truck. It is the result of a five year long research project aimed at creating more energy-efficient vehicles.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

LOLVO Volvo V60 video leverages the power of cats on cars

You know what we haven't posted in a long time? A very weird, car-related video. It's high time we address this failing.
As strange videos go, this one is truly bizarre. The two-minute clip focuses on the Volvo V60 R-Design, although you're not going to be learning anything about the car. Instead, you're going to be focused on the weird narrator (and the cat decals on the windows).
It's like someone taught the Swedish Chef to speak English, but with a ridiculous accent and a script that's been fed through Google Translate. The result is a weirdly cerebral voice speaking in a manner that borders on gibberish mixed with information about the car. We're particularly fond of, "In accordance with Volvo tradition... the car... is... of course... furnished, with an inside." "Floor bibs," in reference to the floor mats, was an office favorite, as well.