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Aurora, Volvo partner on self-driving heavy trucks

Global heavy truck manufacturers are lining up technology partners to help build out self-driving systems for long-haul freight that could see widespread commercial service well before self-driving robotaxis. The latest alliance was announced Tuesday between Sweden's Volvo Group and California-based Aurora Innovation, building on a working relationship that dates back several years, the partners said. Analysts expect more such partnerships, as relatively young technology firms such as Aurora connect their autonomous vehicle systems knowledge with the deep manufacturing experience of legacy companies such as Volvo Trucks. “You can't go at it alone in autonomy," said Grayson Brulte, president consultancy Brulte & Company. "The trucking industry is a completely different personality" than the passenger vehicle business, with different requirements. Most of the larger truck manufacturers have turned to self-driving tech partners, driven in part by a chronic shortage of drivers and a boom in e-commerce, fueled by the global pandemic. In January, Aurora announced a strategic partnership with U.S. truckmaker PACCAR, whose brands include Peterbilt and Kenworth. Aurora's founders include self-driving veterans from Tesla and Alphabet's Waymo. Aurora last year said its first commercial product would be in trucking "where the market is largest (and) the unit economics are best." In 2020, Waymo Chief Executive John Krafcik told Reuters that "goods delivery is a bigger market than moving people" as Waymo expanded its focus to include heavy trucks. Germany's Daimler has formed a self-driving truck alliance with Waymo, while China's largest heavy truck maker, FAW Jiefang, has partnered with Plus AI. Volkswagen's Traton truck group is an investor in TuSimple, as is U.S. truckmaker Navistar. In a January earnings call, Tesla Chief Executive Elon Musk said the long-delayed Semi electric truck is highly likely to be the first of the company's vehicles to achieve full self-driving capability. Green Volvo Truck Autonomous Vehicles Commercial Vehicles volvo trucks Aurora

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

US could get Chinese Volvos soon, possibly Geely joint-venture subcompact?

After a little more than three years since Volvo was acquired by China's Geely, it was only a matter of time before products from this marriage started to show up in the US. Although nothing seems to be written in stone, Automotive News is reporting that the US could be getting Chinese-made Volvos sooner rather than later.
In speaking with AN, Volvo CEO Hakan Samuelsson said that Chinese Volvos could be exported to the US "fairly quickly," and while there was no word on any specific models being considered, the article points out that the S60 (shown above) is already being produced locally in China at a Volvo plant. Another possibility is the next-gen V40, which has reportedly received plenty of support from US Volvo dealers. Regardless of which model it is, Samuelsson doesn't seem too worried about a "Made in China" car receiving a negative reaction by US consumers, pointing to all the other Chinese products sold here.
On a global scale, AN is also reporting that Geely is working on a new subcompact platform co-developed with Volvo to compete against cars like the Honda Fit, Ford Fiesta and VW Polo. There is no word as to whether or not this Geely-branded model would be coming to the US, but just last year, we heard that the Chinese automaker is looking to break into the US market by 2016.