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Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Volvo wants this car to be the Crown Vic of global police fleets

It has been years since the last Ford Crown Victoria rolled off the assembly line, but these body-on-frame sedans are still the most recognizable police cars in the US. Volvo is making a strong push in hopes that its XC70 can attain the same level of success as a global police car. As it is, Volvo is a popular choice for police cars in its home country of Sweden, but its cars are also used in police fleets in the UK, Belgium and Switzerland.
With an upgraded chassis, Volvo is looking to attract agencies from around the globe, including the rest of Europe, Asia and even the Americas. Changes over a stock 2014 XC70 include a beefier suspension setup, and the automaker has also tested the police-spec version of the jacked-up wagon in just about all conditions it could encounter in Europe - from the high speeds of the German autobahn to the low traction of Sweden's snowy, winter roads. We doubt we'll see many, if any, of these Volvos policing the streets of the US, but if we do, we're sure it will be in New England, Colorado or North Carolina.

Polestar looking to tune Volvo CUVs

Volvo is getting serious about emerging from the fringes and into the mainstream of the luxury automobile market. But if it's going to challenge the Germans, it's going to need a performance line. And that's just what it's developing with Polestar.
Building on the motorsport partnership that has seen Polestar represent Volvo in the Scandinavian Touring Car Championship, World Touring Car Championship and V8 Supercars series, Polestar has been charged with developing road-going performance Volvos as well. It currently offers comprehensively tuned versions of the S60 and V60, as well as engine upgrades for other models, but the latest word has it that Polestar will turn its attention next to tuning Volvo crossovers like the XC60 and the new XC90, pictured above in top-spec R-Design trim.
Details on how Volvo would modify those models remain to be determined, but it wouldn't be much of a stretch to imagine the XC60 outfitted with similar enhancements to those offered on its sedan and wagon stablemates to mount a challenge to the Audi SQ5. As for the larger XC90, it seems Volvo is already squeezing as much out of its new 2.0-liter triple-charged inline-four as it can, but more aggressive handling, aero and brakes could stand to transform the flagship crossover in pursuit of performance utes like the Mercedes ML63 AMG and BMW X5 M, even if it couldn't quite match their impressive horsepower outputs.