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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2022 Volvo C40 Recharge Interior Review | Stylish, spartan and Google tech

The 2022 C40 Recharge is an all-electric, all-or-nothing proposition from those delightfully stylish Swedes over at Volvo, whose designers put their typical minimalistic spin on this crossover-coupe EV. While Zac was a bit more fond of the all-blue interior in our tester than I was (you can also get it in black), I was at least equally as impressed as he was by its new tech suite. The "you can get it any way so long as it's loaded" American-market C40 arrived sporting the latest version of Google’s Android Automotive OS infotainment system (like other Volvos). In what may be the most stereotypical display of Silicon Valley chicanery I've seen so far in 2022, this new infotainment system doesnÂ’t support Apple CarPlay at launch, so it was almost poetic when the iPhone I used to shoot the above video fought me tooth-and-nail when I tried to share it via Google Drive. Relax, iPhoners. Volvo says an OTA update with CarPlay support is coming. But let's face it, when it comes to maps, Google is Google, and since you get it natively here, it works exactly the way you'd expect it to. Google Assistant is there to handle your voice commands too. There's even ample room in the rear for a future Google Bathroom Attendant, should you feel that you're just not getting quite enough Google in your diet.  If you've driven a recent Volvo, the infotainment system will probably look familiar to you. Despite the architectural overhaul and obvious Google ecosystem UI elements, it still feels like a Volvo system. I suppose that could be either good or bad, depending on how you feel about Volvo's user experience, which tends to eschew menu-diving in favor of pretty much putting every possible feature on the screen at the exact same time. That may sound overwhelming, but there's an organizational method to this pixelated madness.  Google's approach uses a simple scroll when you run out of home screen (yes, like a smartphone) and has collapsing drop-downs in the app menu for categories with more icons than will fit in the allotted span. For apps, settings and other such menus, this works a treat. Obviously, you don't want to be scrolling through things like cabin temperature or fan speeds, so you get more conventionally laid-out menus for both, for better or for worse.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.