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How the Chinese tycoon driving Volvo plans to tackle Tesla

HANGZHOU, China — "Do you know how big Volvo is?" asked Don Leclair, finance chief at Ford. It was 2008, and Leclair was responding to an offer from a little-known Chinese businessman to purchase the Swedish carmaker, which Ford owned. The businessman, Li Shufu, had a company with less than half Volvo's sales and a flagship model, King Kong, almost unknown outside China. He was politely shown the door of the "Glass House," Ford's iconic headquarters near Detroit, according to two people who were at the meeting. Ford's Leclair did not respond to requests for comment about the episode. Fast-forward to 2021 and Li Shufu's company, Zhejiang Geely Holding Group, is one of the biggest-selling automakers in the world's biggest auto market. It controls not only Volvo Cars but also a clutch of global auto brands, and a significant stake in German giant Daimler AG, the maker of Mercedes-Benz. These names are now part of its plans for a revolution in autos. Geely is preparing Volvo for a listing on the Nasdaq Stockholm exchange as a route towards the future of transportation: One where cars are part of an electrified network of mobility services, driving themselves, connecting to each other and — like cellphones — generating an array of data and new business opportunities. It's a vision more Silicon Valley than Detroit, where traditional automakers globally are chasing another giant — Tesla Inc. Li Shufu and his advisers eventually convinced Ford to part with Volvo in 2010 for $1.8 billion. It was the first in a string of deals, tapping brands such as Lotus, Smart and the London Electric Vehicle Company to form a network that he calls a "bigger circle of friends" across industry segments. Li Shufu sees them as building blocks to help Geely compete in a future where autos are not vehicles, but "service providers," he told Reuters in his management suite at Geely's headquarters in Hangzhou, eastern China. In that business model, cars will be available on subscription and offer services such as making payments and in-car apps. They will update their own software, and spawn opportunities in the same way as the mobile operating systems developed by Apple Inc and Google. "We are trying to create an automotive ecosystem similar to Android," he said. Li Shufu, 58, recently adopted a foreign first name - Eric - because he liked the sound of it.

Volvo's product road map includes five EVs and two PHEVs

Volvo recently hosted a gathering in Miami for North and South American retailers. A few attendees, perhaps proud of what Volvo had to say, shared some details on the proceedings with Automotive News. Volvo's pledge to become an all-EV brand by 2030 will commence with five new electric vehicles and two plug-in hybrids in the coming years. First up is a full-sized, three-row crossover said to get its vibe from the Concept Recharge. We figure this will be the long-rumored and occasionally canceled XC100, but that's only an educated guess. We've seen no spy shots of such a vehicle yet, but AN reports sales aspirations for the full-sizer are about 20,000 units for next year. If that's the case, something should appear soon. Around two years after the potential XC100 comes an EV codenamed V546 that AN reported on earlier this month. Said to slot in between the 185-inch-long XC60 and 195-inch-long XC90, this tweener could be about the length of the 189-inch Ford Edge. The sources claim it will ride on a new electric platform, which could be the SPA2 bones that will support the coming electric XC90 and that the Concept Recharge electric crossover study (pictured) sits on. This one goes into production in the U.S., at Volvos' Ridgeville, South Carolina plant, and in China. The plan is to sell 100,000 units annually. At some point, the XC60 small midsize crossover gets a battery-electric variant. The fourth EV will be a dinky silent runner that slides in under the XC40 Recharge. Referred to in the past as the XC10, XC20 and XC30, previous reportage claims this will ride on the Sustainable Experience Architecture (SEA) sourced from parent company Geely. The fifth EV was only mentioned as being a sedan, which is another mysterious entry. The S90 and XC90 are getting new PHEV generations, the crossover still expected to inaugurate proper names to the Swedish automaker's lineup. Volvo's planning a hiring spree for the South Carolina plant that only makes the S60 sedan at the moment. One of the new EV crossovers will start down lines there later this year, along with Polestar's middleweight performance crossover, then the potential XC100 (or whatever its proper name is) begins assembly there in 2023.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford, Volvo top 2014 EyesOn Design awards

Each year at the Detroit Auto Show, the top vehicle designs are recognized with the prestigious EyesOn Design award for production and concept vehicles. This year, the 32 EyesOn Design judges (comprised of current and former vehicle designers including Chrysler designer and SRT president Ralph Gilles, Kia designer Peter Schreyer and retired General Motors designer Wayne Cherry) handed out three awards for the Best Concept Vehicle, Best Production Vehicle and Innovative Use of Color, Graphics, and Materials.
Beating out the Mercedes C-Class and Ford F-150, the 2015 Ford Mustang was named the Best Production Vehicle as the top auto show debut at this year's Detroit show. The 2014 Volvo Concept XC Coupe took home awards as the Best Concept Vehicle and for its Innovative Use of Color, Graphics and Materials.
Considering the Volvo's primer grey hue and subtle orange accents, it was a rather surprising winner for Innovative Use of Color, Graphics, and Materials over flashier concepts like the Toyota FT-1 and our Editors' Choice top pick, the Kia GT4 Stinger. Other vehicles in the running for the concept car award include the GT4 Stinger and Audi Allroad Shooting Brake