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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo reveals V60 Cross Country ahead of LA

Volvo is bringing a model to the Los Angeles Auto Show that isn't afraid to get a little dirty. The Swedish automaker will finally unveil its V60 Cross Country crossover, and it has confirmed that the model will be available in North American markets shortly.
The Cross Country takes Volvo's standard V60 compact wagon and injects a little more off-road capability and visual flavor into the platform. US and Canadian models will arrive with Volvo's 250-horsepower, five-cylinder engine with a standard automatic transmission and all-wheel drive. The company says the powertrain should get around 23 miles per gallon fuel economy on the combined cycle.
To be ready to go just a little bit off the beaten path, the suspension sits about 2.6-inches higher than the regular version. The body is also equipped with skid plates in the front and rear, side scuff plates, fender extensions and exhaust outlets integrated into the rear bumper. Hill Descent Control will also augment capability, as well.

1969 Volvo P1800 gasser wins 2021 Hot Wheels Legends Tour

Hot Wheels has announced the winner of the 2021 Legends Tour: it's a 1969 Volvo P1800 gasser owned by England-based Lee Johnstone. Built from a bare shell, the V8-powered hot rod will join the toy manufacturer's catalog of 1/64-scale model by the end of 2022. Designers and key figures from the automotive industry chose the P1800 after looking at contestants from 11 countries on five continents. The list of finalists also included a 1991 Porsche 911 turned into a Baja race car, a 1969 Dodge Charger fitted with extra-wide tires and powered by a Richard Petty V8 engine tuned to 740 horsepower, and a 1968 Mercedes-Benz 250S called High Class that rides on a frame sourced from a 1984 Chevrolet S-10. Substantial skill and originality went into each build, but Johnstone's hot rod stood out above the rest. "The Volvo Gasser is a wonderful expression of authenticity, creativity, and most importantly garage spirit," said Ted Wu, the vice president and global head of design for vehicles at Mattel. Wu was one of the panelists that picked the P1800. Johnstone explained his P1800 was little more than a rusty shell that was too far gone to restore when he acquired it. Instead of scrapping it, he decided to build it into a gasser powered by a 454-cubic-inch V8 plucked from the Chevrolet parts bin and supercharged to develop around 600 horsepower. Fitted with dual four-barrel carburetors, and nicknamed "Ain't no Saint," it reportedly runs a 10.01-second quarter mile at 133 mph. Johnstone regularly races the P1800 in the United Kingdom with help from his three daughter and his wife, Sue. Hot Wheels is scheduled to release the P1800 in late 2022, Autoblog learned from a spokesperson. Turning a car into a toy is a surprisingly lengthy and meticulous process that involves collecting numerous photos, converting them into sketches (and, if needed, tweaking some of the proportions to better fit the 1/64 scale), making a 3D digital model using a software called Freeform, and printing test cars. Check out our live stream on the new game Hot Wheels Unleashed: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 1969 Volvo P1800 gasser (2021 Hot Wheels Legends Tour winner) Aftermarket Toys/Games Volvo Hot Wheels