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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2015 Volvo XC90 mule spotted testing in the snow

The Volvo XC90 was a big step for the Swedish automaker in 2003, but the midsize crossover has changed very little since its introduction. All that's about to change as Volvo starts its initial development on the 2015 XC90, which we see for the first time in these spy shots showing a cobbled-together XC70.
Like the current XC90, the next-generation model will be both longer and wider than the XC70 - judging by the modifications made to this mule's body - which will continue to allow Volvo's flagship crossover and provide three rows of seating. The next XC90 will ride on a new platform that will eventually make up around two-thirds of all Volvo sales, called the Scalable Product Architecture (SPA).
Our shooter managed to find out the registration number for this mule, which indicated that it was powered by a five-cylinder diesel, but we expect the automaker to start stepping away from its current powertrains with a big push toward smaller engines courtesy of the new Volvo Engine Architecture (VEA). Rumor has it that the future engine lineup for the XC90 will rely heavily on turbocharged four-cylinder engines and eight-speed automatic transmissions, which will likely eliminate or lessen some of the current mills available like a straight-six or V8.

Volvo, Polestar reportedly planning twin city-friendly electric SUVs

Volvo is nearly ready to unveil the next generation of the XC90, its flagship model, but it's not forgetting about the other end of its range. It's reportedly planning to launch an entry-level model that will take the form of a pocket-sized crossover powered by an electric drivetrain. Without citing sources, British magazine Autocar reported that the model will ride on a modular platform developed by Volvo parent company Geely and called SEA internally. This architecture already underpins the 001 sold by Zeekr, which is another brand in the Geely empire. No technical specifications are available at this point, but the report sketches the outline of a high-riding model with a sleek-looking silhouette. This isn't the first time we've heard about Volvo's city-friendly SUV; earlier rumors claimed it would be called XC20 or C20, names that would have clearly signaled the model's positioning as being below the 40-badged cars. Volvo is moving away from this naming system, however, and the cars it will launch in the coming years will receive actual names. With that said, both the XC20 and the C20 names are off the table. Polestar's take on the concept of an electric entry-level crossover will be positioned between the 2 and the 3, though it will somewhat confusingly be called 4. It sounds like the model will be bigger and more expensive than Volvo's, and Autocar learned that it could be closely related to the C40 Recharge (pictured) underneath the sheetmetal. If that's accurate, it will share its CMA architecture with the 2, among other models, and it will be offered with either a single electric motor that zaps the front wheels or dual-motor all-wheel-drive. Both EVs will have at least one thing in common: a mission to boost sales. For Volvo, launching a battery-powered car pegged near the bottom of its range will increase the percentage of EVs in its global sales mix. It's planning to cross the 50% mark by 2025. For Polestar, entering cheaper segments will allow it to boost its annual sales by reaching less affluent buyers, though it will remain a premium brand. Polestar 4 is tentatively due out in 2023. There's no word on when Volvo will release its smallest EV to date.