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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo considering offering V60 wagon in the US

For the 2014 model year, the Volvo product line is shrinking to just five models in the United States: the S60, S80, XC60, XC70 and XC90. This comes following the death of the C30 hatchback and C70 convertible, which are being discontinued after the 2013 model year. The S40 sedan and V50 wagon were axed two years ago, as was the larger V70.
That may not be the case, however. According to Automotive News, Volvo is rethinking its decision to not sell the V60 wagon, pictured, in the United States. The automaker had originally decided to not offer the V60 in our market due to declining American wagon sales. A decision is expected to be made sometime in the next quarter, and if approved, sales of the V60 could begin in the US within the next year.
At the Geneva Motor Show last week, Volvo showed off refreshed versions of nearly every vehicle in its lineup. In the US, these will be the only changes coming to the Volvo brand over the next two years. The next big product launch in the States will be the all-new XC90 crossover, developed under new parent company Geely. The range-topping SUV will ride on the company's new flexible SPA platform, which will also underpin the next-generation versions of the S60, S80 and XC60.

Volvo Recharge models get more power and electric range

Volvo Belgium announced a few big improvements for plug-in hybrid models on the automaker's Scalable Product Architecture, meaning the 60 and 90 series Recharge models — S60, V60, XC60, S90, V90 and XC90. First, the battery's been given another layer of cells, upping capacity from 11.6 kWh to 18.8 kWh. At the moment, Volvo's UK site advertises two figures for all-electric range on the WLTP cycle for the XC60 and XC90, and says the S90 can already do 90 kilometers on a charge. The spec pages, however, say the XC60 can do 32 kilometers maximum, the XC90 able to go 30 kilometers. With the new battery, Volvo says all-electric range has improved to up to 90 kilometers (56 miles) on the WLTP cycle, but that will surely depend on model. Our U.S.-market XC90 PHEV is EPA-rated at 18 miles of battery-electric driving. A 62% increase would put that at about 30 miles. Just as good as the battery boost, the 87-horsepower e-motor that powers the rear axle on the Recharge trims is goosed to 145 hp. The T6 Recharge powertrain will make 350 combined horsepower, ten horses more than currently, and the T8 Recharge powertrain will make a combined 455 hp, a considerable 65 horses more than now. That makes the coming T8 the most powerful Volvo ever put into series production. The T8's 2.0-liter twin-charged engine has also been engineered for more efficiency as well as "higher engine power at low revs and at start-up," but Volvo hasn't offered specifics on that yet.  Finally, drivers will be able to control all that go with just the accelerator pedal, Volvo adding single pedal drive on the XC60 Recharge, S90 Recharge, and V90 Recharge. There's no word on when we might see them; introduction sometime during the 2022 model year seems sensible. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.