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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo's European EX30 launch plagued by software issues, refunds

Are we ready to include crippling software problems in electric vehicles part of "the new normal?" If so, we'd think little of it. We're most surprised by Volvo being the reason for asking the question. The Swedes had to postpone production of their flagship 2025 EX90 due to software issues. Then, after crowing about starting production, we find out the automaker's informed buyers that their EX90's might not be complete upon delivery, waiting for over-the-air updates to restore functionality that buyers of an $80,000 would expect to come with their vehicle. Overseas, the EX30 appears to be in even more trouble, its software reminding us of the problems Volkswagen had with its ID.3 and Chevy had with its Blazer EV on launch. Autocar reports that the glitches "range from screens going black and steering-wheel buttons not responding to cars not charging and even emergency braking systems randomly activating," as well as "bricked infotainment touchscreens, incorrect information displayed (such as time and range), profiles reverting back to factory settings and driver aids failing." Some customers are reportedly returning their cars to Volvo for full refunds. The automaker told Autocar the EX30 remains on sale, but in the UK, Volvo's pushed online shoppers to the 2025 model; the 2025 EX30 launches July 8, Volvo said. The configurator at Volvo's UK site advisers visitors, "EX30 Model Year 2024 is no longer available for new configurations. However you are welcome to browse our stock cars." At the time of writing, we did not find any similar notice on the Volvo sites for France, Germany, or Sweden. A poster on a UK forum for EX30 owners wrote to another member that ordering's been disabled on the UK site for three months. And it's a popular model. Volvo has more than 35,000 units in Europe through the end of May, making it the third-best-selling selling EV there after the Tesla Model Y and Model 3. Every new car comes with its share of hiccups. Based on checking forums, owners seem thoroughly pleased with the EX30's build quality. The hiccups here and in general with EVs is that their primary issues trace back to software (on top of the usual mechanical issues all vehicles face). On that UK forum for EX30 owners, the Recent Topics tab is peppered with threads about problems with the hatchback, the Faults & Technical section contains 85 individual topics (some of which are undoubtedly duplicates or misplaced).

The first trailer for Top Gear's 24th season shows a hands-free drag race

In the excitement over Amazon's new motoring show, it's important to remember that there's a certain series from the BBC that's attempting to get its mojo back for a 24th season. Yes, we're talking about Top Gear. Since Chris Evans' departure earlier this year, Top Gear news has been relatively sparse, particularly as The Grand Tour and its hosts Jeremy Clarkson, James May, and Richard Hammond seized headlines. But on Christmas, watchers of the series' YouTube channel caught a glimpse of the first scene from the next season. Featuring hosts Matt LeBlanc, Chris Harris, and Rory Reid in what looks like a trio of old, dilapidated cars. We're thinking TG is running a taxi comparison. There's a London black cab and a Mercedes-Benz W210 – a favorite of European cabbies – but we aren't sure where Harris' boxy wagon fits in. Did the Volvo 850 Estate ever serve as a livery vehicle? But it's the basis for this comparison that's weird, because the hosts appear to be having a no-hands drag race. The cars veer off in different directions, traveling across what looks like a snow-covered dirt lot. We're assuming hilarity ensues. And while we don't quite know what they're hoping to accomplish, we are looking forward to watching it go down. Top Gear's 24th season doesn't have an official air date, and the video ends only with a cryptic "Coming Soon." Expect to hear more in the next few months.