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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

1969 Volvo P1800 gasser wins 2021 Hot Wheels Legends Tour

Hot Wheels has announced the winner of the 2021 Legends Tour: it's a 1969 Volvo P1800 gasser owned by England-based Lee Johnstone. Built from a bare shell, the V8-powered hot rod will join the toy manufacturer's catalog of 1/64-scale model by the end of 2022. Designers and key figures from the automotive industry chose the P1800 after looking at contestants from 11 countries on five continents. The list of finalists also included a 1991 Porsche 911 turned into a Baja race car, a 1969 Dodge Charger fitted with extra-wide tires and powered by a Richard Petty V8 engine tuned to 740 horsepower, and a 1968 Mercedes-Benz 250S called High Class that rides on a frame sourced from a 1984 Chevrolet S-10. Substantial skill and originality went into each build, but Johnstone's hot rod stood out above the rest. "The Volvo Gasser is a wonderful expression of authenticity, creativity, and most importantly garage spirit," said Ted Wu, the vice president and global head of design for vehicles at Mattel. Wu was one of the panelists that picked the P1800. Johnstone explained his P1800 was little more than a rusty shell that was too far gone to restore when he acquired it. Instead of scrapping it, he decided to build it into a gasser powered by a 454-cubic-inch V8 plucked from the Chevrolet parts bin and supercharged to develop around 600 horsepower. Fitted with dual four-barrel carburetors, and nicknamed "Ain't no Saint," it reportedly runs a 10.01-second quarter mile at 133 mph. Johnstone regularly races the P1800 in the United Kingdom with help from his three daughter and his wife, Sue. Hot Wheels is scheduled to release the P1800 in late 2022, Autoblog learned from a spokesperson. Turning a car into a toy is a surprisingly lengthy and meticulous process that involves collecting numerous photos, converting them into sketches (and, if needed, tweaking some of the proportions to better fit the 1/64 scale), making a 3D digital model using a software called Freeform, and printing test cars. Check out our live stream on the new game Hot Wheels Unleashed: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 1969 Volvo P1800 gasser (2021 Hot Wheels Legends Tour winner) Aftermarket Toys/Games Volvo Hot Wheels

Volvo launches XC90 configurator site

In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this that's only available with four-cylinder power, granted a mill that is both turbocharged and supercharged. The configurator for this Swedish hopeful is just hitting the Web giving customers a chance to see what they think.
The only available powertrain on the XC90 at the moment is the 2.0-liter Drive-E with 316 horsepower and 295 pound-feet of torque, an eight-speed automatic transmission and all-wheel drive. The base price starts at $48,900, plus $925 for destination, but that number can balloon quite quickly. Upgrading to the R-Design package tacks on $4,000 or the even plusher Inscription package adds $5,600.
Furthermore, there are several option packages to add some extra tech and comfort to the SUV. The Vision Package with a backup cam is an extra $1,600, two versions of the Climate package to keep occupants warm come to $1,050 and $1,950, respectively, and the Convenience Package that includes adaptive cruise control adds $2,000. Depending on trim, there are up to 13 colors available in an attractive variety, although all but two add $550 to the price. There are also a wide variety of leather upholsteries to choose from.