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Volvo eying return to 100k US sales to ensure dealer profitability

Struggling Volvo may be on a verge of a renaissance thanks to the forthcoming completion of its lauded concept car trilogy, new Drive-E engine family and much-discussed SPA modular platform. Its nascent renewal is mostly being financed by $11-billion in funding from its Chinese parent company, Geely, and if it all goes right, Volvo hopes to sell 100,000 cars a year in the States by 2016. That milestone is vital, because it would ensure Volvo's US dealer network is profitable, according to Volvo CEO Håkan Samuelsson.
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.

Next-generation Volvo XC90 could wear the Embla nameplate

Volvo's next-generation XC90 will have a lot of firsts on its resume. It will inaugurate an evolution of the modular SPA2 platform that underpins the current model, it will be available with a new suite of driver assistance features, and it will reportedly adopt the Embla name. Citing a trademark application filed in Europe in 2021, British magazine Autocar believes it has uncovered the big SUV's new name. While a trademark or a patent filing is never a guarantee that a feature, a name or a car is right around the corner, we know that Volvo plans to ditch its alphanumerical naming system in the near future to start giving its cars real names. "We're going to give cars a name as you give a newborn child," explained outgoing company boss Hakan Samuelsson. He also confirmed the next XC90's name will start with a vowel. Embla, your author just learned, is the first woman created by the gods according to Norse mythology. Its etymology is seemingly lost to history. It appears that Volvo wants to build on the Thor's Hammer lights and continue putting its Swedish heritage front and center. Viewed in that light, Embla is a relatively good choice. It's reasonably easy to pronounce, even for folks outside of Scandinavia, and it's original; it's likely not a name that you hear on a daily basis. It's also relatively soft — Volvo Yggdrasil Recharge arguably has less of a ring to it.  Unofficial morsels of information allow us to piece together a vague idea of what to expect from the Embla. We hear the SUV will be loosely related to the Concept Recharge design study (pictured) that Volvo introduced in November 2021. If that's accurate, it won't look anything like the model that's currently in showrooms. It will be longer, higher off the ground, and built on a much longer wheelbase. Details about the powertrain are conflicting: some sources say the Embla will be entirely electric, while others believe it will also be available as a hybrid. Volvo is expected to unveil the Embla before the end of 2022, and the crossover will arrive in showrooms as either a 2023 or a 2024 model. An earlier report claims that production will take place near Charleston, South Carolina, where the firm currently builds the S60 sedan. And, to complete the history lesson: the first man created by the gods in Norse mythology was named Ask.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo adds 48V hybrid system to a bunch of 2022 models

In 2019, Volvo announced an updated powertrain fitted with a 48-volt mild hybrid system. The integrated starter-generator and regenerative brake-by-wire refilling a small battery could increase fuel economy by up to 15% in real-world driving. There are three layouts, dubbed B4, B5, and B6 that the Swedish automaker's already been rolling out globally. Next year two of them, the B5 and B6, come to the U.S. for the first time under the 2022 Volvo S60, S90, V90 XC, and XC60. The EPA's fuel economy site shows all of those models making small fuel economy gains, too. The B4 and B5 powertrains contain both gas and diesel mild-hybrids, the B6 is gas-only. All of the gas options (Volvo doesn't offer diesels here) will start with a 2.0-liter four-cylinder, the B5 adding a turbocharger, the B6 adding a turbocharger and a supercharger.  Per the EPA, the front-wheel drive 2021 Volvo S60 returns 23 miles per gallon in the city, 34 on the highway, and 27 combined. The new 2022 Volvo S60 B5 betters that with 26 city, 35 highway, and 30 combined. The 2022 S60 B5 AWD bests the 2021 model with the both versions of the non-hybrid 2.0-liter engine by one to three miles per gallon in nearly every category. The only model that does better, for obvious reasons, is the 2021 S60 AWD PHEV, which has been renamed S60 T8 AWD Recharge. The 2022 Volvo XC60 comes in AWD B5 spec with the turbocharged 2.0-liter, and AWD B6 spec with the turbo- and supercharged 2.0-liter. Gains are smaller here, the EPA showing a one-mpg increase in the city when comparing the 2021 XC60 to the 2022 B5 model. With the B6 powertrain, the 2022 XC60 improves by one mpg in the city and combined compared to the 2021 model. The EPA site doesn't show a front-drive XC60 for next year, and the XC60 AWD PHEV is already referred to as the XC60 T8 AWD Recharge. It's possible horsepower ratings will change slightly for the mild-hybrid rigs next year, but not enough to change the driving experience. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.