2011 Volvo C30 Fresh Trade on 2040-cars

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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo Concept Coupe may see limited production

Despite the impressive production debuts from Porsche and BMW at this year's Frankfurt Motor Show - the 918 Spyder and the i8, respectively - there was one car that captured the attention of the press and the public alike, enough so that we awarded it our overall top pick of the show: the Volvo Concept Coupe. Most concepts never make it to production, but the car's reception has been so positive that Volvo's board of directors is considering to produce it in limited quantities, Auto Bild reports. Italian coachbuilder Bertone could handle the limited production run.
Styled after the classic P1800, the Volvo concept was similar to the new Porsche and BMW in that it was equipped with a high-performance hybrid drivetrain. But Volvo took a different route from there, giving the sleek coupe a turbocharged and supercharged 2.0-liter four-cylinder engine paired with an electric motor at the rear axle. All in, the combo is good for 400 horsepower and 490 pound-feet of torque.
If the Concept Coupe makes it to production, it may not get the trick hybrid drivetrain mentioned above, Motor Athority reports, but a milder plug-in hybrid setup or even just a conventional fuel-burning engine. In any case, it would be a treat if Volvo produced a fully functional, street-legal Concept Coupe, though at that point we're thinking it would be due for a name change.

Volvo's oldest model earns IIHS Top Safety Pick+ award [w/video]

Volvo ought to be tooting its horn over this one. The XC90, an SUV that has essentially been on sale for over 10 years, just captured a Top Safety Pick+ award from the Insurance Institute for Highway Safety. The TSP+ is a new title, reserved for cars that earn "Good" or "Acceptable" ratings on each IIHS crash test.
This is a difficult feat for a new car - Toyota's new Corolla infamously failed to net a Top Safety Pick+ earlier this year - largely because of the new small overlap front tests, which have left many automakers struggling. But Volvo, somehow, was able to conquer the tests with a car that predates the original iPhone by a few years. The XC90 earning a Top Safety Pick+ is like Betty White taking the gold in the decathlon. With Volvo in the midst of working on the XC90's replacement, we're curious to see just how well a more modern version does in crash testing. Take a look down below for the crash test video and a press release from IIHS.