2008 Volvo C30 T5 on 2040-cars

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New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Volvo will start testing wireless charging with XC40 taxis

Volvo announced it will start testing wireless charging systems with its Volvo XC40 Recharge electric SUVs. It's doing so by creating a small fleet of XC40 Recharge taxis for Cabonline, the largest cab operation in the Nordic nations. The testing in Volvo's hometown of Gothenburg, Sweden, will last for three years, and Volvo notes that the driving conditions will involve 12 hours a day of driving with cars racking up 100,000 kilometers (about 62,000 miles) per year. The charging stations come from American company Momentum Dynamics. They're embedded into the pavement of the Volvos' parking spaces and begin charging automatically when parked correctly (which is aided by the on-board surround-view camera). The charging speed is 40-kW, which is close to the maximum charging speed of many electric cars' on-board chargers when connected to a DC station. Interestingly, Momentum Dynamics lists systems capable of charging speeds as high as 450 kW on its website. Volvo did not make any announcements regarding future availability of wireless charging. We would imagine the results of this testing will affect whether the company intends to make it a factory offering. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Geely to release models developed with Volvo in 2015

Geely and Volvo will finally team up for a jointly developed vehicle, more than three years after the safety-minded Swedish brand was gobbled up by Geely's parent company, according to a report in Automotive News Europe. The story quotes Geely's CEO, Gui Sheng Yue saying, "We have entered into actual research and development stage and I believe we can see the new product in the year after next."
That means 2015, which is a mighty ambitious timetable to bring a vehicle to market. But as Geely's CEO explains, life isn't going to get any easier in the Chinese market, "Competitive pressure on domestic brands in the China market should increase considerably in the coming years as most major international brands are strengthening their presence," he told ANE. Those statements also tell us that we shouldn't expect to see Geely on American shores any time soon. The brand is simply too focused on topping the Chinese market, at least among CDM brands.