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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Volvo EX90 EV is heavy on sustainability with new Nordico cabin material

After hints from former Volvo CEO Hakan Samuelson and a trademark application for the term "Embla," we'd suspected the electric successor to the XC90 would be called the Embla. New Volvo CEO Jim Rowan explained that after taking brand familiarity into account, the people who decide the names of things decided "EX90 marks a new iteration on our current nomenclature and is reflective of our transition toward a full-electric lineup by 2030." Another symbol of the transition to all EV all the time is Volvo interior designers believing they have created "one of the most pleasant and elegant car interiors on the market" by "reinterpreting luxury and well-being [through the] essential qualities of Scandinavian design: simplicity, well-being and natural sources." Senior Design Manager Cecilia Stark tells us the nut and bolt of this is Forest Stewardship Council-certified wood, and wool shorn off sustainably raised sheep. Backlit wood trim lines the EX90's cabin, reminiscent of a Scandinavian living room. The wool is a secondary fabric option, buyers first invited to enjoy Volvo's new Nordico synthetic fabric made from ingredients like recycled PET bottles and responsibly sourced pine resin from managed forests in Sweden and Finland. Counting Nordico and other synthetic textiles in places like the carpeting, Volvo says there are "almost 50 kilograms of recycled plastics and bio-based materials" in an EX90 cabin, surpassing the amount for every other vehicle in the automaker's range.  There will be a standard luxury aspect to configuring the flagship crossover, though. Mostly discussed as a feature among super luxury makers who offer so many options that buyers can be overwhelmed into analysis paralysis, Volvo designers have created themed "rooms" encompassing EX90 exterior colors, upholstery, and decor. We don't know how many rooms will be offered, and we're not used to seeing exterior hues included in themed packages, so this should be interesting.     Volvo will show the EX90 on November 9. The crossover is slated to go into production at the automaker's South Carolina plant before the year is out. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo recalls handful of vehicles for risk of false alarm

Volvo’s latest tech updates have made its vehicles easier to live with and safer, but as with any significant change, there are bumps in the road. The automaker recently recalled a handful of 2023 model-year vehicles for an issue that could cause false warning lights in the gauge cluster. The recall covers the Volvo S60, V60, XC60, XC90, and C40, with build dates that range from late 2022 to March 2023, depending on the model. An issue with the Telematics Connectivity Antenna Module (TCAM) could falsely trigger an error related to communications between the infotainment head unit. The driver receives an “e-call service required” message in the gauge cluster, but the system will continue to operate normally with the error. Though thereÂ’s no real problem or immediate danger when this happens, the false message can obscure a legitimate problem. The e-call feature is part of VolvoÂ’s onboard safety equipment that communicates information after a crash or other incident, so itÂ’s important to know when itÂ’s functioning correctly. There has been only one report of this problem in the U.S., and the recall only involves 329 vehicles. Thankfully for the affected owners, the fix is a simple software update to change the TCAMÂ’s logic. The update is ready to go, and dealers have been notified. The NHTSA said owners would be notified by mail in mid-May, but if your Volvo is acting up, itÂ’s a good idea to call the dealer when you notice. This is the third recall for several 2023 Volvos since last October. All three have involved software issues. The first involves a loss of drive power due to an error in the software that prevented the combustion engine from starting when the vehiclesÂ’ plug-in hybrid batteries were depleted. The second happened in January and related to diagnostic errors in the braking control module that could cause the electronic stability control, antilock brakes, and traction control to malfunction. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Volvo Ownership Safety