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Volvo still undecided on offering plug-in hybrid versions of all models

The automotive world is only a few months away from getting its first real glimpse at Volvo's big gamble with the unveiling of the next-generation XC90 (pictured above as the Concept XC Coupe). We're already getting a preview of the revolutionary upgrades with the introduction of the Swede's Volvo Engine Architecture family into some of its 2015 models, like the recently driven S60. These changes are just the start, though. The real magic could be in the powertrains.
Dean Shaw, Volvo Cars North America vice president of corporate communications hinted to Autoblog a few months ago that every model sold in the US could come in a plug-in hybrid variant, starting with the new XC90. Despite confirmation rumors that this has now come to pass, Shaw told AutoblogGreen that the only thing Volvo is confirming right now is that the platform is capable of that. "We haven't confirmed that all US Volvos would be available with PHEV," he said.
Shaw did confirm that that XC90 will come with a gas and plug-in hybrid powertrain that offers "around 400 horsepower." According to Plugin Cars, the new XC90 will be unveiled in August and will make its public debut at an as-yet-unnamed auto show in the fall. Also, sometime during the 2016 model year, a plug-in hybrid variant will be added to its lineup.

Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo Concept Estate gets official [w/video]

The final chapter of Volvo's concept car trilogy has arrived after a few teasers earlier this week, as well as some recently leaked images, and as we so astutely summarized previously, it's a brown shooting brake. Really, we couldn't think of a better type of vehicle to follow up the Concept Coupe from the Frankfurt Motor Show, the Concept XC Coupe from the Detroit Auto Show and complete the Swedish trinity of concepts.
It's best to think of the Concept Estate as the hipper, classier cousin to the Concept Coupe. The two are virtually identical below the beltline, featuring front fascias that are indistinguishable from each other (except one is, you know, brown). Both cars wear wide, rectangular grilles inspired by classic Volvo models and T-shaped headlights Where the Concept Estate differs, obviously, is with its more functional rear end and longer roof.
That rear is accented by the Estate's wide haunches and slim, angular taillights, which borrow heavily from the units shown on the Concept XC Coupe. These two features work in tandem to present a wide, squat appearance from the rear. The profile, meanwhile, shows off that spacious greenhouse, which is made even airier by a glass roof.