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Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.

2025 Volvo EX30 revealed: quick, cute EV at $36K

MILAN — The Volvo EX30 seems like a relatively straightforward EV. But dig a little deeper and you'll find this electric crossover is kind of a big deal. Making its debut in Milan, Italy, on Wednesday, the 2025 EX30 is Volvo's smallest SUV, yet it's also the company's quickest production car ever — by a long shot. Priced from $36,145 including an $1,195 destination charge, the EX30 will be the least expensive model in Volvo's U.S. lineup when it arrives next year. It'll even spawn Volvo's first fully electric Cross Country offering, which we can't wait to see. The EX30's styling cues are pulled straight from the larger EX90 electric SUV, giving it a tough-li'l-guy vibe that's both cute and purposeful. I love the pronounced wheel arches and the two-tone look. You can totally see how, with more ground clearance and some cladding, this EV will easily morph into the EX30 Cross Country that's coming next year. At 166.7 inches long, 72.3 inches wide and 61.1 inches tall, the EX30 is seriously small — about the same size as a Hyundai Kona — giving it a healthy amount of daylight from Volvo's larger, more expensive XC40 Recharge. The upright dimensions will no doubt help with headroom for front and rear passengers, and Volvo says there's 31.9 cubic feet of cargo space, which is good but not great for this class. Step inside the EX30 and the first thing you'll notice is that the SUV's digital real estate is limited to a single central screen, powered by Google software. Absolutely everything looks to be buried in the screen — except for things like the wiper controls, thank goodness — but I'm hopeful that Volvo learned from Tesla's mistakes and keeps the control layout relatively simple. There seems to be a fixed row of climate control icons along the bottom of the vertical display, at least. Five different ambient lighting themes will be offered, which shift in color, "adding a sense of calm," according to Volvo. In typical Scandinavian fashion, the EX30's cabin is super handsome, crafted with sustainable materials that look and feel premium. When it arrives in the U.S., the EX30 will be offered with two powertrain options, both of which rely on a 69-kilowatt-hour cobalt-lithium-manganese-nickel composite battery, 64 kWh of which is usable. The base model, called Single Motor Extended Range, will have a rear-wheel-drive layout and produce 268 horsepower and 253 pound-feet of torque. Volvo expects this version to have a range of 275 miles on the U.S.

Volvo Concept Recharge full of sustainable materials

In June, Volvo showed us the conceptual exterior of its future vision in a swoopy wagon-like package called the Concept Recharge. The Swedes are now ready to show us the vision's interior and tell us what it's made of, calling it "a manifesto for Volvo Cars' future." With the context being Volvo's aim of selling only EVs by 2030 and being carbon neutral by 2040, the battery-electric Concept Recharge is a way for the automaker to get there and look stylish while doing it. It starts and nearly ends with employing sustainable, recyclable materials everywhere. Outside, the front and rear bumpers and the rocker panels are fashioned from flax composite. Only six percent of the materials in the specially developed Pirelli tires come from fossil resources, the rest from recycled and renewable materials like natural rubber, bio-silica, rayon and bio-resin. Every aspect of the bodywork has been shaped to increase aerodynamic efficiency, from the wheel design to the compact, upright rear end. Efficiency will also be a key development for the batteries. Volvo hasn't mentioned those yet in regard to the concept, but we know the company doesn't simply want to add more cells to increase range, since that adds weight and increases a vehicle's carbon footprint. Volvo is working with Swedish firm Northvolt on more energy-dense battery packs with shorter charging times. Inside, the Concept Recharge takes an evolutionary leap from the sustainable cabin now available in the C40 Recharge. The seat backrest and top of the instrument panel are dressed in "responsibly sourced Swedish wool" woven into a breathable, additive-free cloth. The seat bolsters and door panels areas that will see a lot of contact are covered in Tencel, a soft-touch yet durable cellulose fiber product. The floor and lower doors are wrapped in 100% wool. The seatbacks, the fronts of the headrests, and part of the steering wheel are covered in a material Volvo developed called Nordico. The company's being secretive about the composition, only telling us that Nordico's been created out of recyclable ingredients found in sustainable forests. And flax composite shows up again inside in the storage pockets, the back of the headrest, and the footrests. The automaker says that if the Concept Recharge's battery is charged using renewable energy, it would contribute less than 10 metric tons of CO2 over the wagon's lifespan. The U.S.