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When Android Automotive goes in the dash, Google wins — and automakers lose data

You've gotta hand it to Google for the way the Silicon Valley tech giant has made indelible inroads into the car on multiple fronts. The most obvious is with its pioneering self-driving car technology that's caused car companies to get their act together on autonomous vehicles — and also collaborate with Google. Google has more directly extended its influence and data-mining capabilities into the car with its Android Auto smartphone-projection platform that most major automakers have adopted along with Apple's CarPlay. And now it's preparing to dig even deeper into dashboards by deploying its open-source operating system, Android Automotive, beginning with Audi and Volvo. Volvo recently announced that its next-generation Sensus infotainment system will run Android Automotive as an OS and include Google's Play Store for cloud-based content, Maps for navigation and Google Assistant for voice recognition, which can even command a car's climate control. By embedding Google in the dash, Volvo says owners will get an improved connected experience. "Bringing Google services into Volvo cars will accelerate innovation in connectivity and boost our development in applications and connected services," Volvo senior vice president of R&D Henrik Green said in a statement. "Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable." Having Android Automotive onboard could benefit drivers — and provide a big win for Google, since it opens a deep and lucrative new data-mining vein for the company. But it's a wave of a white flag for car companies when it comes to delivering their own cloud-based content and services. It also represents a massive data giveaway and, for Audi, a reversal of earlier reservations about letting Google get too much access to car data. Not long after Android Auto and Apple CarPlay were introduced in 2014 and most automakers eagerly embraced the technologies, several German automakers second-guessed their decision when they realized what was at stake: data. At a conference in Berlin in 2015, Audi CEO Rupert Stadler said car owners "want to be in control of their data, and not subject to monitoring." A few months earlier, Stadler stated that "the data that we collect is our data and not Google's.

Volvo is preparing to abandon its alphanumerical naming system

Volvo's alphanumerical naming system is familiar, straight-forward, but tilted towards the unimaginative side of the scale. The firm will start from scratch in the coming years, and it plans to give its future models an actual name. "If you look at cars today, they all have XC, T8, AWD, double-overhead-cam — their full specifications on the rear of many cars. Now, we're talking about a new architecture, one that's born electric and all electric. I think it's good and clear to mark that this is a new beginning. That's why we're not going to have numbers and letters, an engineering type of name. We're going to give cars a name as you give a newborn child. We have a very interesting and creative discussion going on about this now," company boss Hakan Samuelsson told Auto Express. He stopped short of providing more details about where Volvo plans to take its naming system. Historically, the company has almost always used numbers, letters or a combination of the two. The first car it released was the OV 4, which stood for oppen vagn 4 cylindrar ("open car, four cylinders" in Swedish). Volvo gained a foothold in the United States thanks to the PV544, among other models. Some of its greatest hits include the P1800, 240 (and its six-cylinder-powered variant, the 260), the Bertone-designed 780, and the 850. Notable exceptions to this decades-old rule include the Amazon (also known as the 120 series) and the Duett (called PV445 in some markets). Regardless of Volvo's next approach to naming cars, the change will be a big one. It sounds like the next-generation XC90 will inaugurate this new naming system. It's expected to make its debut before the end of 2022 with a suite of surprisingly advanced semi-automated driving technology under its sheet metal. Next, the Swedish company will turn its attention to the other side of the crossover scale. It will reportedly launch an entry-level soft-roader positioned below the XC40 and developed to lure younger buyers into showrooms. We previously thought it would wear the XC20 nameplate, though that's seemingly no longer the case. Regardless, the crossover will offer an electric drivetrain and it will "very likely" be made in China, according to Samuelsson, to keep costs in check. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Volvo C40 Recharge charging

Volvo and Ericsson to take Spotify on the road

Volvo is working to bring Spotify to its vehicles. Ericsson has announced it will provide its Connected Vehicle Cloud service to Volvo for future products, and Spotify streaming music is part of that service. Like Toyota Entune and other infotainment services, the Connected Vehicle Cloud will use the driver's smartphone as a modem to stream music and serve as a base for other applications, all of which will be controllable through the vehicle interface. Expect to see the service launch in 2014, though Ericsson stresses later generations will feature an embedded modem with its own SIM card that will piggyback off of the owner's phone data plan.
But that system won't show up in production vehicles until at least 2016. In the interim, Ericsson says it will continue to work with government agencies on its car-to-car communication efforts. That program could eventually help pave the way toward autonomous road trains capable of helping vehicles travel safely together while also reducing traffic congestion. Wired has a full break down of the Connected Vehicle Cloud strategy. You can read it here.