1996 Volvo 850 Turbo Sedan 4-door 2.3l on 2040-cars

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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Current-generation Volvo XC90 will be sold alongside its successor

Volvo's next-generation XC90 sounds like it will be more of a revolution than a simple evolution — even the name will change. The firm doesn't want to alienate buyers, so it will sell the current-generation model alongside its replacement for at least a couple of years. Allegedly called Embla, the XC90's successor will inaugurate an evolution of the existing SPA2 platform and a number of driver-assistance features. Some rumors claim that it will be offered exclusively with an electric powertrain. Keeping the second-generation model around is a way for Volvo to prevent buyers who don't want an electric car and who don't need the latest and greatest tech features from going to the competition. Making the two people-movers in separate factories will ensure that both can be built without creating logistical issues. "That is an advantage of building the new one in Charleston, South Carolina. Why should we close down the old one in Torslanda when you still have a market for hybrids, especially in America and in China?," said outgoing company boss Hakan Samuelsson in an interview with Automotive News Europe. He stopped short of saying precisely how long the current-generation XC90 will remain in production for, however. Far from worrying about internal competition, Volvo plans to give the XC90 at least one more update in order to help it fend off a growing list of rivals, especially in key markets like the United States. "We will even look into upgrading it so it looks a bit better," he told the publication. As of writing, it's the oldest member of the Volvo range: it spearheaded the brand's revival when it made its debut for the 2016 model year. More information about the XC90's replacement will emerge in the coming months, and we expect to see the model in late 2022. When it lands, it will be clearly positioned as Volvo's flagship, a spot that the XC90 has occupied since the first-generation model arrived in 2002. As new cars become more advanced and correspondingly more expensive, keeping an older model around as a budget-oriented option is a strategy that's slowly gaining ground. Porsche confirmed that the current- and next-generation versions of the Macan will coexist for a few years for reasons not unlike Volvo's. Ram keeps the last-generation 1500 in its range and charges $6,385 less for it than for the new model. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2024 CES Mega Photo Gallery: Honda concepts, a VinFast truck and flying cars galore

The 2024 rendition of CES is coming to a close, and per usual, it was full of all the funky, futuristic tech the show is long known for. It’s also full of cars and legitimately forward-thinking tech related to cars, and we were on the ground to see it all and bring photos to you in this Mega Gallery.  A boatload of manufacturers attended and made big reveals, from the Star Wars-like Honda concept cars to a pickup truck from VinFast, the sort of debuts we got to see ran the gamut. Of course, there were plenty of reveals and vehicles on the floor that were even more outlandish than concepts from traditional OEMs like Honda and Mercedes. Check out this flying Xpeng car as an example. Or perhaps the flying Mansory car. Apparently, flying cars were a theme. Anyway, make sure you scroll down to check out the various reveals and photos of the cars and technologies revealed at the 2024 CES in our barrage of galleries. Honda 0 Series Honda 0 Series saloon 1 View 26 Photos VinFast Wild pickup VinFast Wild 10 View 10 Photos VinFast VF3 VinFast VF3 1 View 4 Photos VW GTI Prototype with AI-enhanced infotainment CES 2024: New Volkswagen GTI with AI-Enhanced Infotainment View 17 Photos Kia PBV Concept Kia PBV Concept platform View 28 Photos Sony Honda Mobility Afeela concept Afeela by Sony Honda Mobility View 5 Photos Hyundai Mobion Concept Hyundai Mobion Concept CES 2024 View 6 Photos Mullen Five RS Mullen 2 View 14 Photos Mansory Empower concept Mansory Empower concept View 14 Photos Hyundai Supernal S-A2 eVTOL Hyundai Supernal S-A2 View 13 Photos XPeng Aeroht eVTOL Flying Car XPeng Aeroht eVTOL?Flying Car View 6 Photos Verge TS Ultra verge-ts-ultra-ces-2024-electric-motorcycle-01 View 17 Photos Horwin Senmenti Maxi Scooter Range Horwin Senmenti 0 View 12 Photos BMW Teleoperated Valet BMW iX controlled with Remote Valet View 15 Photos Mercedes-Benz MB.OS infotainment Mercedes-Benz MB.OS infotainment system View 9 Photos Lamborghini Telemetry X Lamborghini Telemetry X View 5 Photos Related video: Green Motorsports CES BMW Ford Honda Hyundai Kia Lamborghini Mercedes-Benz Volkswagen Volvo Green Automakers Green Culture Technology Infotainment Smartphone Autonomous Vehicles Commercial Vehicles Concept Cars Polestar Infrastructure