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Volvo's electric XC90 SUV to include lidar as standard equipment next year

DETROIT — Volvo Cars plans to make lidar sensors standard equipment in a new generation of its XC90 SUV next year as part of a strategy to deploy more advanced safety and automated driving technology that relies on precise images of the world around the vehicle. The decision by Volvo Cars to fold lidar sensors into the base price of its vehicle is a bet that customers will pay for the additional capability. It has been called a "watershed moment" by some in the industry. The Swedish brand, owned by China's Geely group, is taking a sharply different road from rival Tesla Inc, which has shunned lidar and radar and is focusing on just cameras and software for its automated driving systems. Self-driving car sensor startup Luminar Technologies Inc will supply Volvo Cars with its Iris lidar and Sentinel software in combination with software from Volvo in the electric XC90 SUV that will be built in South Carolina and go on sale in 2022, the companies said. The new technologies are designed to address traffic situations that often result in severe injuries and fatalities. Over time, the technology will become more capable and will increasingly intervene to prevent collisions, the companies said. "By having this hardware as standard, we can continuously improve safety features over the air and introduce advanced autonomous drive systems," Volvo Cars Chief Executive Hakan Samuelsson said in a statement. Lidar sensors, which use laser light pulses to render precise images of the environment around the car, are seen as essential by many automakers to enable obstacle detection and avoidance in advanced driving assistance systems and eventually in fully automated vehicles. Complete sensor set on on electric successor to XC90 Until now, lidar has been too costly for automakers to implement as anything other than an option that costs extra. Luminar CEO Austin Russell said the pricing for its lidar is on the order of $1,000 per unit. Volvo Cars' chief technology officer, Henrik Green, said cost is not the focus for the Swedish auto brand. While the price of the technology will come down over time as volumes grow, the rollout will accelerate use of automated services that the company can charge for. Green said subsequent vehicles will add the lidar package as standard, and that this continues Volvo Cars' history of being first to standardize many safety features, including three-point seat belts and side-impact airbags.

Volvo at CES announces Ride Pilot autonomy coming to California, deeper Google integration

Volvo just made a number of technology announcements at this year’s CES. We learned more about the companyÂ’s efforts toward autonomy, and in the near term, VolvoÂ’s infotainment system is getting some noteworthy updates. WeÂ’ll start with autonomy, and the system that Volvo is calling “Ride Pilot.” Volvo says itÂ’s working with the autonomous driving software company Zenseact and Luminar to bring more autonomy to its future vehicles. Today, it announced that the “Ride Pilot” system that will ultimately arise from this collaboration will first be offered to customers in California before rolling it out in other regions. Volvo is limiting initial use to California, because it says "the climate, traffic conditions and regulatory framework provide a favorable environment for the introduction of autonomous driving." The system will take full control of the car when it's on. That means the driver can do what they want, not limited to reading, writing or working, Volvo says. "The name ‘Ride PilotÂ’ implies what the driver can expect: when the car is driving on its own, Volvo Cars takes responsibility for the driving, offering the driver comfort and peace of mind," Volvo explains. ItÂ’ll be available as an add-on subscription service to a fully electric SUV that will be revealed later this year. How much it will cost per month or per year is still a mystery, but you wonÂ’t be able to factor it in with the standard purchase price of the vehicle. Said EV will be equipped with five radars, eight cameras and sixteen ultrasonic sensors. Testing for the above autonomy system is set to take place in California by the middle of this year, and itÂ’s already ongoing in Sweden and across Europe. Only once Volvo says it's verified for use on highways will this feature be available to subscribe to. Volvo does not provide a year estimate on the initial rollout. Google and Android Automotive update Volvo cars with the Google-based Android Automotive infotainment system will soon be integrated with the Google Home ecosystem and Google Assistant-enabled devices. This should give you greater ability to control your car with any Google Assistant device in your home. You could theoretically set charging scheduling (for an EV or PHEV), lock your doors or start the car via voice command — for more sensitive commands like unlocking the car, Volvo says it will require a two-factor authentication.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.