1996 Volvo 850 Base Sedan 4-door 2.4l on 2040-cars

Auto blog

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Volvo might join the tide of automakers turning to hybrids and PHEVs

Volvo had been the clearest and most direct of all automakers about switching to a purely electric lineup.  Less than a year after getting the XC40 Recharge to market, on March 2, 2021, the company wrote that it "intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids." Two years later, with the C40 on dealer lots and the EX90 and EX30 in the pipeline, CFO Bjorn Annwall removed the wiggle room of "intends" by pledging Volvo won't "sell a single car" that isn't purely electric after after 2030, emphasizing the target to Automotive News with, "There's no ifs, no buts." Problem is, there are always ifs and buts, and Volvo might be the next automaker needing a tactical retreat to deal with them. After speaking to members of Volvo's U.S. dealer body, Automotive News reports a softening of the 2030 target. The most Volvo has said publicly came from CEO Jim Rowan, who told analysts during a recent investor webcast that because the EV transformation is going to take time to scale, hybrid powertrains could "form a solid bridge for our customers that are not ready to move to full electrification." According to AN, an anonymous insider said plug-in hybrids could take the lead for the next 10 years as global governments and global markets align on electric vehicles. If this turns out to be the case, Volvo would join a strengthening trend as automakers rush to develop hybrids and PHEVs to launch in the next three years.   Volvo would also be well positioned for the turn, considering buyer sentiment to the hybrids and PHEVs it's sold for many years now. The SPA1 platform supporting every Volvo with an internal combustion engine remains sound. Given development dollars and improvements in battery technology, there's no reason Volvo couldn't ride an evolution of the architecture into the next decade, and it can also take advantage of platforms and toolkits from parent company Geely. Only a year ago, Geely and Renault agreed on a joint venture to invest 7 billion euros for researching new technologies to make non-hybrid and hybrid gas engines more efficient.  This is clearly what U.S. dealers want based on their comments to AN, one retailer going so far as to say, "We will have to [stick with hybrids], or we will die."  Short term, Volvo's enduring the same pain felt by other automakers.

Which car companies are creating new jobs in America?

Since January, automakers have announced investments totaling $9.5 billion in U.S. plants, creating or retaining more than 12,000 jobs. Some of those companies have yet to announce just how many jobs will be created given their investments, with the location of many of those jobs still to be determined. Specifically, the 4,000-job Toyota-Mazda joint venture plant still hasn't announced its location, with numerous states jockeying for it. Hyundai has plans to invest $1 billion but has not announced a jobs number yet. And likewise Ford is investing $1.2 billion in Michigan without specifying a number of jobs. Volvo this week announced plans to add a second line to its factory under construction in South Carolina, spending another $500 million and adding 2,500 jobs to the 2,000 it was already trying to fill. Then Thursday, Daimler announced a $1 billion expansion to its facility in Tuscaloosa, Ala., to produce EV batteries and electric SUVs, a move that will add 600 jobs to its hiring this year. Above, we've created a handy pie chart showing you which companies have announced new jobs and how many there will be. Reporting by Paul Lienert in Detroit News Source: Reuters Plants/Manufacturing BMW Chrysler Ford GM Honda Hyundai Mazda Mercedes-Benz Toyota Volvo jobs