1993 Volvo 850 Glt Sedan 4-door 2.4l on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Current Volvo XC90 to live on in China?

The current, long-serving Volvo XC90 might not be going away as soon as we thought - at least not in China. According to word from CarNewsChina, the crossover's production will be moved to Daqing, China, in December and from that point on, be built at Geely's factory. The only available engine will be a 2.5-liter turbocharged five-cylinder.
According to the report, the present XC90 and the imminent next-generation model will both be sold in the market, but the Chinese-made vehicle will be positioned as a cheaper alternative. Geely will also develop a crossover of its own from the platform that should be ready in late 2015.
Volvo plans to launch the new XC90 later this year to replace the aging model, which has been on the market for over a decade. It will ride on the company's new Scaleable Product Architecture platform and will be powered by the automaker's new Drive-E four-cylinder engine family. Hybrid versions will also be available.

Volvo Concept Coupe may see limited production

Despite the impressive production debuts from Porsche and BMW at this year's Frankfurt Motor Show - the 918 Spyder and the i8, respectively - there was one car that captured the attention of the press and the public alike, enough so that we awarded it our overall top pick of the show: the Volvo Concept Coupe. Most concepts never make it to production, but the car's reception has been so positive that Volvo's board of directors is considering to produce it in limited quantities, Auto Bild reports. Italian coachbuilder Bertone could handle the limited production run.
Styled after the classic P1800, the Volvo concept was similar to the new Porsche and BMW in that it was equipped with a high-performance hybrid drivetrain. But Volvo took a different route from there, giving the sleek coupe a turbocharged and supercharged 2.0-liter four-cylinder engine paired with an electric motor at the rear axle. All in, the combo is good for 400 horsepower and 490 pound-feet of torque.
If the Concept Coupe makes it to production, it may not get the trick hybrid drivetrain mentioned above, Motor Athority reports, but a milder plug-in hybrid setup or even just a conventional fuel-burning engine. In any case, it would be a treat if Volvo produced a fully functional, street-legal Concept Coupe, though at that point we're thinking it would be due for a name change.