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Volvo P1800 restomod by Cyan Racing is coming to the U.S.

Cyan's Racing's heavily modded Volvo P1800 will soon be making its North American debut, and it'll be available to purchase in America. Based on the sleek 1961-72 coupe that just might be the sexiest car Volvo ever made, it's been transformed by the wizards at the race engineering firm previously known as Polestar into a 420-horse tire-shredder. We've waxed on about the Cyan P1800 before, admiring its lighter-than-a-Miata curb weight thanks to carbon fiber body panels, while marveling at its beautifully minimalist turbo 2.0-liter Volvo four. The driving experience is meant to be truly analog, from the manual gearbox to the lack of ABS and traction control. The entire suspension was redesigned and even its profile isn't quite identical to the original P1800 — the greenhouse, for example, has been repositioned. Best of all, its metamorphosis from antique to hot rod was performed not by some fly-by-night operation, but by an actual race shop, the one that turned the Volvo 850 into a Super Touring race car. The Polestar firm was so successful, Volvo actually bought them out, subsequently turning the brand into its performance EV subsidiary. Cyan Racing says the only things that remain from the original P1800 is the steel frame, hood release, handbrake, and windshield wipers. Everything else, including the glass, was manufactured uniquely for this car.  A year ago, Cyan said that the entry price for this unique combination of classic design and race-inspired performance was $500,000. When it becomes available stateside, however, the starting price will be, according to Cyan, "around $700,000". With that eye-watering price, customers get to personalize each P1800 to their liking. Cyan says the car was engineered so that it could be "tailored into anything from a lightweight, high-performance cafe racer to a grand tourer." The Cyan Volvo P1800 will make its North American debut at The Quail during Monterey Car Week.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.