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Volvo eying return to 100k US sales to ensure dealer profitability

Struggling Volvo may be on a verge of a renaissance thanks to the forthcoming completion of its lauded concept car trilogy, new Drive-E engine family and much-discussed SPA modular platform. Its nascent renewal is mostly being financed by $11-billion in funding from its Chinese parent company, Geely, and if it all goes right, Volvo hopes to sell 100,000 cars a year in the States by 2016. That milestone is vital, because it would ensure Volvo's US dealer network is profitable, according to Volvo CEO Håkan Samuelsson.
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.

Geely targeting US market in 2016 with help from Volvo

Following reports that it'd team up with corporate sibling Volvo on a Chinese-market car comes a report from Bloomberg that Geely would reattempt its entry into the US market. The Chinese brand had a display at the 2006 North American International Auto Show, but has been absent from the US scene ever since.
The Geely branded cars will be jointly developed with Volvo, and bank on the Swedish manufacturers reputation for safety and reliability. Geely's CEO, Gui Shengyue, explained, "Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company." This represents a change in rhetoric for the brand, after Geely Chairman Li Shufu hamstrung the idea of a closer pairing, citing fears that an association would harm Volvo's reputation. The news of projects between Geely and Volvo first broke last week, although it's unclear if the cars that end up coming to the US will be the same as those being sold in China.
As we reported last week, Geely is already aiming to be the biggest brand in the Chinese domestic market. With this move to the US market, it's also attempting to overtake Chery as China's largest automotive exporter. According to the Bloomberg report, Geely has already moved 180,000 units overseas, which is extremely close to the 184,800 vehicles sold by Chery in 2012. By 2018, Geely anticipates that 60 percent of its sales will be occur outside of the PRC.

Embrace one-pedal driving in EVs and PHEVs

I just came back from a trip out to California, where I was able to drive the new 2022 Volvo XC60 Recharge in its new extended-range form (you’ll find that review on Autoblog tomorrow). One of the newly-added headline features for this plug-in hybrid SUV is true one-pedal driving. This is one-pedal driving in a PHEV, not a full battery electric vehicle, and as of now, one-pedal driving in PHEVs is exceedingly rare. Other plug-ins may offer levels of braking regeneration, but one-pedal driving is typically a feature reserved for full EVs. Adding the feature to the Volvo is a huge boost to the driving experience for me, and I sincerely hope we see it in even more PHEVs soon. In case youÂ’re new to the one-pedal driving game, hereÂ’s a quick explainer. ItÂ’s called “one-pedal” because most of the time, youÂ’re only using one pedal to accelerate and decelerate. Press in to accelerate; let off evenly and gently to decelerate via regenerative braking. The trick at the end is in slowing down the final few mph and bringing the car to a stop smoothly, which typically requires some practice and time spent figuring out how best to modulate the throttle pedal. Once youÂ’re stopped in a car with one-pedal driving, it should hold itself in place when you have your foot off the throttle, allowing you to relax your legs at lights. Applying pressure to the brake pedal would be unnecessary so long as traffic doesnÂ’t necessitate quicker deceleration than what the car is capable of via letting off on the throttle. The point, of all of the above, is that one-pedal driving in an EV or PHEV simply makes driving easier. Once you learn the car, not having to swap back and forth between the throttle and brake pedals makes stop-and-go traffic (or any kind of driving) a lot more relaxing to manage. The point of this story is to call out the lack of this feature in some EVs and nearly all PHEVs. Some of you may have already hit the comments to voice your disdain for one-pedal driving, but do note, while IÂ’m advocating for the feature to be present in all EVs, IÂ’m not advocating for it to be a required always-on feature. In fact, you should be able to turn it off and on at your whimsy. Many car manufacturers already offer one-pedal driving in their EVs, but companies like VW, Audi, Porsche and to a certain extent, Mercedes, do not. This is slightly irritating, mostly because those companies make some of the most desirable EVs on the market today.