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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Vehicles awarded IIHS Top Safety Pick awards skyrockets for 2015 [w/video]

By practically every measure, passenger vehicles in the US are continuing to get safer. With the year rapidly coming to an end, the Insurance Institute for Highway Safety is releasing its annual list tallying of the scores for the latest vehicles to see how they compare to last year. Judging by the agency's evaluations, the numbers look quite positive. According to the institute, 71 vehicles earned either the Top Safety Pick or Top Safety Pick+ rating so far in its testing for 2015. Among the latest winners, there have been 33 TSP+ awards and 38 TSP medalists. That's a healthy increase over the 22 TSP+ and 17 TSP grades in 2014. The figures appear even more impressive when you consider that it keeps getting harder to earn the + designation. In the latest round of testing, a vehicle must offer some form of front crash prevention automatic braking to get the mark. Previously, just a warning to drivers was necessary. This list also illustrates the ways that automakers adapt to new testing procedures. In 2013 there were 117 TSP ratings and 13 TSP+ awards. Then, the IIHS mandated that to be a safety pick, a model had to score Good in the institute's four crash tests, plus a Good or Acceptable in the small overlap front test. That brought a plunge in 2014 to just 17 TSP grades. With the numbers climbing again, companies apparently have deciphered how to perform better. Some brands especially stood out on this year's list. The IIHS praised Volvo, Mercedes-Benz and Acura for offering standard front crash prevention systems on some models. Subaru received at least one of the awards for all seven of its models. Toyota also had seven, and the Honda brand did too – though the institute counts the two- and four-door versions of the Civic and Accord separately. Check out the full announcement below and a video about this year's winners. The full list can be viewed, here. Safety gains ground: More vehicles earn top honors from IIHS The number of vehicles earning either of the Institute's two awards has jumped to 71 from 39 this time last year, giving consumers more choices for optimum protection in crashes. The number of winners in the top tier - TOP SAFETY PICK+ - has increased by 11 for 2015, despite a tougher standard for front crash prevention. "This is the third year in a row that we are giving automakers a tougher challenge to meet," says IIHS President Adrian Lund.

2021 Volvo XC90 Review | What's new, prices, fuel economy, pictures

The 2021 Volvo XC90 is the biggest vehicle in Volvo’s lineup, serving up three rows of Swedish luxury. ItÂ’s an attractive crossover thatÂ’s instantly recognizable as a Volvo, serving as the flagship that led the brandÂ’s revival a few years back. Volvo offers choices galore with the XC90, whether that be through trim levels or powertrain options. None of them are distinct performance models in the vein of the BMW X5 M or the Mercedes-AMG GLE 63, but the XC90Â’s appeal isnÂ’t held in 0-60 mph times and freakish handling. Instead, Volvo focuses on what it does best: Safety, efficiency and classic styling that makes us swoon. ItÂ’s spacious and cosseting when fully decked out. And while the price can rise quickly, Volvo has entry-level versions that are attainable and priced below the competition. Despite this generation starting to age, Volvo keeps it updated enough to conceal its graying areas. Those looking for something shiny and flashy should look elsewhere, because even if the snappy tech and diverse powertrain lineup are intriguing, the XC90 still flies under the radar. ItÂ’s the luxury crossover for a family that doesnÂ’t wish to boast about its bank account, but still wants a taste of the finer things in life. ThereÂ’s even a plug-in hybrid version for those wanting something thatÂ’s both quick and efficient. WhatÂ’s new for 2021? Volvo has added to the list of standard features for the new year. Now, you get adaptive LED headlights, wireless phone charging and front park assist as standard. Rear passengers gain two USB-C chargers, and the heated wipers are made available as part of the Climate Package. The T8 plug-in hybrid model is renamed as the XC90 Recharge, and it gets a new entry-level Inscription Express trim. The R-Design model gets a new glossy black grille design. VolvoÂ’s 112-mph speed limiter goes into effect across the lineup this year. Lastly, Volvo has done some color and interior trim shuffling, but nothing major. 2020 Volvo XC90 T8 Inscription View 31 Photos What are the XC90 interior and in-car technology like? No matter the trim level, the 2021 Volvo XC90Â’s cabin is a lesson in minimalism. The vibe is different from any of the German or Japanese luxury machines. Where BMW and Mercedes dashes are festooned with design flourishes and obvious luxury, the XC90 is laid back and staid. Muted wood inlays grace the dash of luxury models, whereas metal inlays are used on sportier builds.