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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Volvo Concept Estate to spawn V90 luxury wagon, joining CUV and coupe

The Volvo Concept Estate garnered Autoblog's Editors' Choice award as our team's favorite reveal at the 2014 Geneva Motor Show earlier this month for its sleek take on Scandinavian design, and now it looks like we might actually see the sleek wagon in production. Volvo is reportedly considering using the concept as the basis for a replacement for the V70 wagon, dubbing the new model V90.
It's rumored to be part of the Swedish brand's plan to launch a new range of 90-series vehicles. In addition to the more luxury-oriented wagon, the family of models includes the XC90 that is expected to debut later this year. According to MotorAuthority, Volvo is also considering using the same version of its Scalable Product Architecture that underpins the crossover to create a range-topping S90 sedan to replace the S80. Assuming it's a success, a C90 coupe is even a possibility. All of these models would be outfitted with the company's Drive-E four-cylinder engine family, which includes hybrids and plug-in hybrids.
The Swedish automaker is also looking downmarket with help from owner Geely in China with replacement 40-series models. According to MotorAuthority, the duo's rumored small car platform will be used to create an updated V40 wagon, C40 hatchback (a C30 successor), as well as an XC40 compact crossover.

Two more Volvo Concept C Coupe teasers drop [w/videos]

Volvo is planning to take the wraps off its Concept C Coupe tomorrow ahead of an official unveiling at the Frankfurt Motor Show. If you just can't wait until then, though, Volvo has released two more teaser videos for the new concept.
Like the video from earlier in the week, we get a couple more sneak peeks of the stylish two-door including our first glimpse of the interior. The highly conceptual concept likely hints at a future coupe for the Swedish automaker, and after dropping the C30 and C70 from its lineup over the last couple years, this can't come soon enough. Scroll down to watch both new teaser videos, and stay tuned to see more on this car tomorrow.