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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Embrace one-pedal driving in EVs and PHEVs

I just came back from a trip out to California, where I was able to drive the new 2022 Volvo XC60 Recharge in its new extended-range form (you’ll find that review on Autoblog tomorrow). One of the newly-added headline features for this plug-in hybrid SUV is true one-pedal driving. This is one-pedal driving in a PHEV, not a full battery electric vehicle, and as of now, one-pedal driving in PHEVs is exceedingly rare. Other plug-ins may offer levels of braking regeneration, but one-pedal driving is typically a feature reserved for full EVs. Adding the feature to the Volvo is a huge boost to the driving experience for me, and I sincerely hope we see it in even more PHEVs soon. In case youÂ’re new to the one-pedal driving game, hereÂ’s a quick explainer. ItÂ’s called “one-pedal” because most of the time, youÂ’re only using one pedal to accelerate and decelerate. Press in to accelerate; let off evenly and gently to decelerate via regenerative braking. The trick at the end is in slowing down the final few mph and bringing the car to a stop smoothly, which typically requires some practice and time spent figuring out how best to modulate the throttle pedal. Once youÂ’re stopped in a car with one-pedal driving, it should hold itself in place when you have your foot off the throttle, allowing you to relax your legs at lights. Applying pressure to the brake pedal would be unnecessary so long as traffic doesnÂ’t necessitate quicker deceleration than what the car is capable of via letting off on the throttle. The point, of all of the above, is that one-pedal driving in an EV or PHEV simply makes driving easier. Once you learn the car, not having to swap back and forth between the throttle and brake pedals makes stop-and-go traffic (or any kind of driving) a lot more relaxing to manage. The point of this story is to call out the lack of this feature in some EVs and nearly all PHEVs. Some of you may have already hit the comments to voice your disdain for one-pedal driving, but do note, while IÂ’m advocating for the feature to be present in all EVs, IÂ’m not advocating for it to be a required always-on feature. In fact, you should be able to turn it off and on at your whimsy. Many car manufacturers already offer one-pedal driving in their EVs, but companies like VW, Audi, Porsche and to a certain extent, Mercedes, do not. This is slightly irritating, mostly because those companies make some of the most desirable EVs on the market today.

Sunday Drive: Taking a gaze into the automotive crystal ball

Mankind has long been fascinated by the future. So it makes sense that this past week's top stories were all about cars, trucks, and SUVs that won't be hitting the market until the 2019 model year. And right at the top of the list is the Ram 1500. We've come to know Ram as the truck maker that styles its pickups with cues cribbed from big rigs, but that look has slowly evolved over time into something uniquely its own. The next Ram 1500 continues this trend, with a newly refined look that we can't wait to see in person. Up next is the 2019 Chevy Silverado. Pickup trucks have been, continue to be, and will remain the best-selling vehicles in America. And General Motors is a leader in the field, with two distinct offerings with which to entice buyers, one from the bread-and-butter Chevrolet brand and one wearing the slightly more upscale GMC badge. The Chevy looks to get LED lighting elements for 2019, which ought to keep the truck from looking dated when compared to the Ford F-150 and the previously mentioned Ram 1500. From there we move past pickup trucks and into SUVs and sedans. The 2019 Jeep Cherokee looks to get toned down a bit with its next refresh, and the '19 BMW 3 Series continues its slow evolutionary journey at the top of its aspirational sales pedestal. Finally, spy shots give way to official production reveals for the 2019 Audi A7 and Polestar 1. This pair of European luxury cars won't compete with one another – one is a rakish hatchback and the other a sports coupe – any further than for the eyeballs of our readers, but both proved popular enough to merit inclusion in our weekly roundup. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2019 Ram 1500 spotted without the classic crosshairs 2019 Chevy Silverado spied with new LED accents 2019 Jeep Cherokee reveals a much more normal face 2019 BMW 3 Series spy shots reveal production lights, new interior details 2019 Audi A7 revealed: More torque, refined styling Polestar 1 First Look | The 600 horsepower hybrid Scandinavian Green Audi BMW Chevrolet Jeep RAM Volvo Truck Hatchback SUV Future Vehicles Hybrid Luxury Performance Sedan sunday drive polestar 1