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How the Chinese tycoon driving Volvo plans to tackle Tesla

HANGZHOU, China — "Do you know how big Volvo is?" asked Don Leclair, finance chief at Ford. It was 2008, and Leclair was responding to an offer from a little-known Chinese businessman to purchase the Swedish carmaker, which Ford owned. The businessman, Li Shufu, had a company with less than half Volvo's sales and a flagship model, King Kong, almost unknown outside China. He was politely shown the door of the "Glass House," Ford's iconic headquarters near Detroit, according to two people who were at the meeting. Ford's Leclair did not respond to requests for comment about the episode. Fast-forward to 2021 and Li Shufu's company, Zhejiang Geely Holding Group, is one of the biggest-selling automakers in the world's biggest auto market. It controls not only Volvo Cars but also a clutch of global auto brands, and a significant stake in German giant Daimler AG, the maker of Mercedes-Benz. These names are now part of its plans for a revolution in autos. Geely is preparing Volvo for a listing on the Nasdaq Stockholm exchange as a route towards the future of transportation: One where cars are part of an electrified network of mobility services, driving themselves, connecting to each other and — like cellphones — generating an array of data and new business opportunities. It's a vision more Silicon Valley than Detroit, where traditional automakers globally are chasing another giant — Tesla Inc. Li Shufu and his advisers eventually convinced Ford to part with Volvo in 2010 for $1.8 billion. It was the first in a string of deals, tapping brands such as Lotus, Smart and the London Electric Vehicle Company to form a network that he calls a "bigger circle of friends" across industry segments. Li Shufu sees them as building blocks to help Geely compete in a future where autos are not vehicles, but "service providers," he told Reuters in his management suite at Geely's headquarters in Hangzhou, eastern China. In that business model, cars will be available on subscription and offer services such as making payments and in-car apps. They will update their own software, and spawn opportunities in the same way as the mobile operating systems developed by Apple Inc and Google. "We are trying to create an automotive ecosystem similar to Android," he said. Li Shufu, 58, recently adopted a foreign first name - Eric - because he liked the sound of it.

2020 Volvo XC90 Inscription Interior Driveway Test | A lesson in minimalist luxury

We tend to love Volvo interiors. They’re beautiful, simple, inviting and a relaxing place to spend time in. Designers needed to get it right, too, because Volvo has applied the same styling and design language to every vehicle in its lineup. WeÂ’re focusing on the flagship today: the 2020 Volvo XC90 T8 Inscription. Since our tester is the Inscription trim, that means itÂ’s the most luxurious version of the bunch (Momentum and R-Line are the two others). Some highlights include perforated Nappa leather seats, a “tailored dashboard,” Gray Ash Wood trim inlays and the Orrefors crystal shift knob.  Our car had the Charcoal interior scheme to play along nicely with the trim. The contrast between the light wood trim and gray stitching with the black leather is pleasing to the eye. Volvo uses a gratuitous but not overwhelming amount of piano black trim to bring some shine to the interior. ItÂ’s nice to see and touch on the buttons, but gets dirty quickly around the flat gear lever area where dust tends to collect. Much of the dash is left blank in a nod to minimalism. WeÂ’re left with a large nine-inch touchscreen oriented vertically in the center, just like every other Volvo on sale today. This is flanked by the center air vents. ThereÂ’s little to no styling going on with the vents, which seems like a missed opportunity. Regardless, we dig the layered and nicely-stitched dash that comes with the Inscription model. Also nestled into the dash is this crossoverÂ’s 12.3-inch digital instrument cluster. ItÂ’s basic in its visuals, but plenty effective at conveying important car information. We like the more vibrant and customizable clusters from Mercedes-Benz and Audi a lot, but this one gets the job done and it isnÂ’t distracting in the least bit. Volvo has your back when it comes to comfort. Our tester has the Luxury Package, so itÂ’s equipped with massaging front seats, heated rear seats and a heated steering wheel. Additionally, Volvo finishes the headliner in Nubuck, and the grab handles and visors get leather. Unlike everybody else, Volvo allows you to choose between three levels of heat for the steering wheel. ItÂ’s noticeable to our hands, and is great when you want to add a little heat into your fingers without being scalded. As for the massage, itÂ’s backrest only. We wish it was back and bottom, but at least the programs available for your back are soothing.

Volvo building new AstaZero safety proving ground in Sweden

Volvo is an automaker committed to vehicle safety, setting an ambitious target for itself: by 2020, the Swedish automaker envisions that no one will be killed or seriously injured in one of its cars. In order to achieve that goal, Volvo has announced a new proving ground designed specifically to test safety solutions.
Called AstaZero, the new facility near the company's headquarters in Gothenburg, Sweden, is the result of a $70 million investment. It will cover some 500 acres, with over 60 acres of pavement, four city blocks and three and a half miles of highway. The Active Safety Test Area (the ASTA in AstaZero) will enable Volvo and its partners (including Scania trucks as well as government bodies and university development programs) to simulate city streets, highways, rural roads, roundabouts, T-junctions and more, combining traffic from cars, pedestrians, bicycles, motorcycles, buses, trucks and even animals in order to account for all manner of potential hazards.
The facility will enable Volvo to test active safety systems and autonomous vehicle operations, and even allow robots to test its prototypes in an adaptive environment that aims to be more flexible than existing proving grounds. Read more about Volvo's commitment to safety in the press release below.