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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo buyers have best credit scores among all auto shoppers

Experian, the US credit reporting agency, recently concluded a study into the financing and credit scores of US car buyers. One of the prime findings was that Volvo buyers enjoy the strongest credit scores among new car shoppers from all brands (nota bene, these are Experian's own numbers and can differ from other agencies). Unlike the Forbes report on the same story, though, we don't find that surprising at all, nor do we think it necessarily helps Volvo's upscale brand aspirations. The Gothenburg-based carmaker has sold its wares on tank-like safety for decades, so it seems natural that its buyers would be just as safe with and attentive to their credit scores as they are with their choice of vehicle.
Audi was ranked fourth by consumer credit score, Porsche seventh and Mercedes-Benz ninth, yet the fact that Volvo outranks them in this metric is probably a plus to its bottom line but not necessarily its image. It's not unfair to say more people desire those other luxury brands - Volvo itself has admitted as much - and people in the throes of desire have been known to be a little more let-it-ride about things like credit scores. The differences aren't huge, though: compared to Volvo's 818, Audi shoppers scored at 813, Mercedes shoppers 802. Lexus and Acura intenders took the other two steps on the top-credit-scores podium.
Mitsubishi took the honors at the other end of the charts, Experian finding that its potential customers, with an average of 604, had the lowest scores. Mitsubishi was followed by Suzuki and Dodge. On the other side of the financing table, Toyota led the way in how many of its vehicles were bought with bank assistance, followed closely by Ford, Chevrolet taking third place. Also of note, and for whatever it's worth, not one automaker made both the 'top ten by financing' and 'top ten by credit score' lists, but four made both the financing and 'bottom ten by credit score' lists: Chevrolet, Nissan, Kia and Dodge.

Editors’ Picks February 2023 | Audi RS 3, electric G80 and a longtime favorite

In this month’s set of EditorsÂ’ Picks, we see a wide variety of vehicles earn our recommended status. The Audi RS 3 is a truly stellar sedan with a killer engine, great handling and still enough comfort for daily use. Genesis finds its way onto the list again with its electric version of the G80 midsize sedan, and VolvoÂ’s XC90 still charms after all these years. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2023 Audi RS 3 Quick take: The Audi RS 3 keeps the passion alive with a superb sounding 5-cylinder engine and a torque-vectoring rear differential that massively ups the handling fun. Its interior is a little bland, but it's still a handsome Audi on the outside. Score: 8.0 What it competes with: Mercedes-AMG CLA 45, BMW M240i, Cadillac CT4-V Blackwing, VW Golf R Pros: Epic engine sound, fun AWD system, great handling and acceleration, attractive exterior styling Cons: Interior doesn't pop, expensive for its size From the editors: Road Test Editor Zac Palmer — "If you love a special engine, the Audi RS 3 is a car for you. Few powertrains sound and feel as special as the 5-cylinder engine in the RS 3, and the ferocity with which it accelerates will have you laughing your head off with every pull. The sheer performance out of this little machine is extraordinary, and I'd recommend it to anybody shopping for a small, luxury sports car daily. All that said, I wish Audi could've sorted out better steering and a suitable interior. As-is, both of those factors are negatives in a car that is almost all upside." In-depth analysis: 2023 Audi RS 3 First Drive Review: To hell with business cases   2023 Volvo XC90 2022 Volvo XC90 Recharge View 15 Photos Quick take: The XC90 may be old now, but key updates and a timeless design ensure it's competitive as ever. The Scandinavian interior design appeal has never faded, and now the Google-based infotainment system is fresh and snappy. Even the Recharge PHEV is an awesome alternative with great range and strong electric motor.