1978 Volvo 242 Dl California Special on 2040-cars

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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Junkyard Gem: 1969 Volvo 145 Wagon

Volvo managed to sell the 1940s-design PV544 and its 1950s-design Amazon descendant all the way into the mid-to-late 1960s in the United States, but those iconic machines were replaced here by one that began a line of even more iconic Volvos: the 140 Series. Starting with the 1968 model year, the 140 became available in the United States as a two-door sedan (the 142), a four-door sedan (the 144 and 164), and a station wagon (the 145). These rear-wheel-drive, brick-shaped cars later evolved into the 200 Series and its heirs, with the very last of the breed appearing here in the form of the 1998 S90/V90. That's a lot of history all wrapped up in one vehicle, and so I was pleased to find this 145 in a Denver-area car graveyard earlier this month. This car rolled out of Goteborg with a gleaming coat of Morkgron (dark green) paint and, according to this build tag, was built to California specifications. At some point, it made its way to Colorado. Very few US-market cars had six-digit odometers prior to the middle 1980s, but Volvo felt optimistic about their cars' longevity (at a time when reaching the magical 100,000-mile mark was something that rarely happened with non-Mercedes-Benz vehicles) and so now we can see that this car made it well past 200k miles. The 2.0-liter pushrod four-cylinder engine in this car can trace its ancestry back to the Amazons, P1800s, and PV544s of the early 1960s, and it was rated at 115 horsepower. A six-cylinder version of the 140 sedan, known as the 164, could be purchased here as well (though it had few American takers). But wait— what's that Detroit-looking two-barrel carburetor doing on an engine that's supposed to have a Stromberg 175? Yes, it's a GM-spec Rochester clone built at the ancient Bay City Plant (now known as GM Powertrain) in Michigan. Earlier Volvos came with a pair of British-made Skinner Union sidedrafts, which could be pretty painful to keep working right, but perhaps even the less-oddball Stromberg proved too much hassle for whoever installed this carb (which was meant to go on engines with much more displacement than a Volvo B20). Transmission choices in the 1969 140: a four-on-the-floor manual or a three-speed automatic. This car has the manual. The interior is pretty thrashed, as is usually the case with the 140s I find during my junkyard explorations.

Geely targeting US market in 2016 with help from Volvo

Following reports that it'd team up with corporate sibling Volvo on a Chinese-market car comes a report from Bloomberg that Geely would reattempt its entry into the US market. The Chinese brand had a display at the 2006 North American International Auto Show, but has been absent from the US scene ever since.
The Geely branded cars will be jointly developed with Volvo, and bank on the Swedish manufacturers reputation for safety and reliability. Geely's CEO, Gui Shengyue, explained, "Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company." This represents a change in rhetoric for the brand, after Geely Chairman Li Shufu hamstrung the idea of a closer pairing, citing fears that an association would harm Volvo's reputation. The news of projects between Geely and Volvo first broke last week, although it's unclear if the cars that end up coming to the US will be the same as those being sold in China.
As we reported last week, Geely is already aiming to be the biggest brand in the Chinese domestic market. With this move to the US market, it's also attempting to overtake Chery as China's largest automotive exporter. According to the Bloomberg report, Geely has already moved 180,000 units overseas, which is extremely close to the 184,800 vehicles sold by Chery in 2012. By 2018, Geely anticipates that 60 percent of its sales will be occur outside of the PRC.