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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo XC40 gets the merest hint of a mid-cycle update

Scandinavian design is known for its subtlety and minimalism, but even by Nordic standards the Volvo XC40 lineup has received the tiniest wisp of change. Volvo Germany uploaded the new crossover a little early by the looks of it. In front, a slightly reshaped bumper frames Volvo's new Pixel headlights and some T-shaped fog light housings. The grille remains on the mild hybrid and plug-in hybrid XC40 models, but the XC40 Recharge gets the same solid faceplate as on the C40 Recharge. We can't see a difference anywhere else outside save for the wheels; the updated XC40 Recharge sits on the 20-inch aero wheels that debuted on the C40 Recharge, while the hybrid models get a selection of new wheel designs. Looks like Volvo's reworked exterior pacakges, dropping Inscription and R-Design (at least in the UK and French markets that still show the non-facelifted car) for Essential, Core, Plus, and Ultimate packages, the number of choices depending on the model. After that, Bright and Dark trim molding treatments add flair or shadow to the exterior. The battery-electric XC40 Recharge in the U.S. presents the choice of Plus and Ultimate.   The Sage Green and Fjord Blue hues from the C40 make their way to the XC40 Recharge paint palette as well. Inside, tailored wool joins the Microtech and leather dressing options, and high-zoot configuring can get the Orrefors gear selector. The Android-based operating system has been ported to the nine-inch infotainment screen, too.  Since Volvo hasn't finished rolling out this vehicle in Europe, it's likely we're not going to see it until sometime next year, perhaps as a 2023 model. We expect it will be joined by the refreshed XC60 with the larger battery and extended all-electric driving range. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Only VW, Volvo are doing enough to electrify in Europe, study says

Among major carmakers, Volkswagen and Volvo are doing enough to electrify their vehicle lineups in Europe, and the EU needs to set tougher CO2 emission limits if it wants to meet Green Deal targets, according to a climate group's study. Sales of battery electric vehicles and plug-in hybrids almost tripled last year, boosted by tighter emission standards and government subsidies. This summer, the European Union is expected to announce more ambitious CO2 targets; by 2030, the average CO2 emissions of new cars should be 50% below 2021 levels, versus the existing target of 37.5%. Volkswagen aims to have 55% group-wide BEV sales in Europe by 2030, while Swedish carmaker Volvo, owned by China's Geely says its lineup will be fully electric by then. VW ID4 front three quarter dark View 19 Photos Based on IHS Markit car production forecasts, according to the study from European campaign group Transport and Environment (T&E), Volkswagen and Volvo have "aggressive and credible strategies" to shift from fossil-fuel cars to electric vehicles. Others like Ford Motor Co have set ambitious targets, "but lack a robust plan to get there," T&E said. Ford plans an all-electric lineup in Europe by 2030. T&E said BMW, Jaguar Land Rover (JLR), Daimler AG and Toyota rank the worst as they have low BEV sales, have "no ambitious phase-out targets, no clear industrial strategy, and an over-reliance in the case of BMW, Daimler and Toyota on hybrids." JLR, owned by India's Tata Motors, says its luxury Jaguar brand will be all-electric by 2025, but has been less specific about electrification of its higher-volume Land Rover brand. BMW and Daimler have been reluctant to set hard deadlines for phasing out fossil-fuel cars. T&E said even if carmakers meet their targets, in 2030 BEV sales could be 10 percentage points below those needed to meet the EU's Green Deal — which targets net zero emissions by 2050. Rather than a 50% reduction in CO2 emissions by 2030, based on carmakers' existing production plans, the EU could set more ambitious targets, T&E said - an up to 35% reduction in CO2 emissions from new cars by 2025, around 50% by 2027 and up to 70% in 2030. "Targets need to be gradually tightened so that carmakers not only commit to phasing out fossil fuels, but develop a strategy that gets them there on time," Julia Poliscanova, T&E senior director for vehicles and e-mobility, said in a statement.