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VW modular platform strategy goes all-in on EVs

The Volkswagen Group has already revealed or put on sale a broad slate of new electric vehicles: the E-up, the E-Golf (shown above), the Porsche 918 Spyder, the Panamera S E-Hybrid and the XL1. In 2014, there will be at least six more models, including the A3 Sportback E-Tron. And after that? Well, to hear Rudolf Krebs, Group Commissioner For Electric Vehicle Drive Systems, tell it, VW's future is full of plug-in goodness. "With our platform strategy, it is quite easy to bring a lot of electrified vehicles to the market for the different brands in a very short time," he said. "We try, with a minimum of those components, to produce a maximum number of variants of cars" That strategy starts with three platforms: MQB for small cars, MLB for midsize models and MSB for sporty and premium products (there's also the NSF for cars like the E-up). Speaking to AutoblogGreen, Krebs said VW has designed modules, things like engines and electric components (think: AC compressor, on-board chargers and battery management systems), to be used across all three platforms and across all brands all. "We try, with a minimum of those components, to produce a maximum number of variants of cars," he said. "This is only possible if, at an early stage of the design of new vehicles, we implement the idea that these cars are not only designed for gasoline and diesel powertrains but that we can also include CNG concepts, flex-fuel concepts, pure electric vehicles or plug-in hybrid vehicles. With minor changes in the body in white, we can produce those vehicles, bumper-to-bumper, in one factory." "VW wants to be the leader in the electrification of vehicles" In this way, customers can choose the powertrain that they want, or whatever powertrain their local regulations demand. Politicians have already put a lot of pressure on the automotive industry, with ever-stricter CO2 regulations coming into effect in all of the major markets. In the US, the fuel economy regulation numbers require the equivalent of 101 grams of CO2 emissions per kilometer by 2025. Europe, it's 95 grams by 2020. And China, which is asking for 118 grams by 2020, will be a tough scenario, Krebs said. Today, by optimizing conventional technologies and supporting things like CNG and biofuels, more than 300 VW Group models emit less than 120 g/km. A hundred of those are even under 100 g/km. But this is not sufficient, and VW admits that conventional powertrains will not be not enough.

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Volkswagen reveals updated Sharan minivan for Europe

Volkswagen's experiment with rebadging Chrysler minivans as the Routan may not have gone so well for the German automaker in North America, but overseas it offers vans of its own. Even aside from the fullsize Crafter and Transporter vans sold by Volkswagen Commercial Vehicles, the passenger car division offers its own minivans like the Touran and the Sharan. Now it's revealed an updated version of the latter. The VW Sharan was first introduced back in 1995 and entered its second generation in 2009, built in Portugal alongside the Seat Alhambra and offering seating for seven in its five-door form. The new model looks largely the same as the existing one, but benefits from new taillights and a revised interior. But most of the upgrades are found under the skin. There's an array of turbocharged and direct-injected engines that are now up to 15 percent more efficient than those found in the existing model, with two gasoline engines ranging in output from 148 horsepower to 217, and three diesels producing 113, 148 and 181 hp. Along with the updated powertrain options, the revised Sharan also gets a host of new safety and convenience systems, including automatic post-collision braking, Front Assist with City Emergency Braking, Lane Assist, Adaptive Cruise Control, Park Assist and Blind Spot Monitor. Inside, the infotainment system has been upgraded as well. The updated Sharan arrives hot on the heels of the new Caddy released earlier this month and just in time for the 2015 Geneva Motor Show. Wolfsburg, 18 February 2015 Show premiere of the Sharan in Geneva - Even more technical highlights for the popular Volkswagen MPV - New TSI and TDI engines* are up to 15 per cent more fuel efficient Volkswagen is presenting the technically updated Sharan at the Geneva International Motor Show. Numerous new convenience and assistance systems make the family-friendly MPV one of the most advanced models in its segment. A wide range of infotainment systems also guarantees full connectivity to many smartphones and tablets. At the same time, the fuel economy of the petrol and diesel engines* was improved by up to 15 per cent. The updated Sharan will arrive on the German market this summer; advance sales begin in April. Along with the standard Automatic Post-Collision Braking System, which automatically initiates braking after a collision if the driver is no longer able to intervene, numerous optional assistance systems are available in the updated Sharan as well.