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2nd annual Automobile Advertising of the Year Awards revealed
Tue, Jan 13 2015There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.
VW Tiguan grows up, gets bigger
Mon, Sep 14 2015The compact crossover segment continues to do huge business around the world, and Volkswagen is showing just how important the niche is by debuting four versions of the all-new, second-generation Tiguan at the Frankfurt Motor Show. Now riding on VW's MQB platform, the latest version has had a growth spurt, but it has also shed 110 pounds in the process. The first of them will hit the international market in April 2016. While the design is still definitively a VW, the latest Tiguan looks more aggressive and expands to 2.4-inches longer, 1.2-inches wider, 1.3-inches lower. There's also three more inches of wheelbase than the outgoing generation. At the front, the grille stretches all the way across and connects with the headlights to visually widen the look even more. In profile and at the rear, things are now a bit more angular, but the changes give the model a more chiseled style. In Fall 2016, VW will debut an even longer wheelbase body for the Tiguan. According to the company, this version will be aimed directly at customers in the US and China that prefer larger vehicles. The added inches outside translate to more room for passengers and cargo inside. Even with the seats up, there's an extra 1.8 cubic feet for stuff in the back, and those sitting in the rear get 1.1 inches more knee room. As an added amenity, buyers can option a 12.3-inch Active Info display digital instrument panel. Europeans gets a choice of eight engines: four fueled by gasoline and four by diesel. They range in power from 123 to 237 horsepower. Expect far fewer options when the Tiguan eventually arrives on these shores. Both front-wheel drive and 4Motion are available, too. In addition to having standard, 4Motion, and R-Line variants on display in Frankfurt, VW also has the Tiguan GTE plug-in hybrid concept at the show. It combines a 1.4-liter TSI engine and an electric motor mounted to the six-speed DSG to offer a total system output of 215 hp. The 13 kWh lithium-ion battery also lets the PHEV cover 31 miles on electric power and get an estimated 124 miles per gallon on the European cycle. That's not too bad, but the roof also features solar cells that VW claims can add another 621 miles of driving range per year under ideal conditions.
VW's credit ratings could take a beating
Fri, Sep 25 2015In addition to a significant drop in its share price already, Volkswagen's diesel emissions scandal is continuing to have major financial repercussions on the German automaker. According to The Detroit News, credit rating agencies like Standard & Poor's and Moody's changed their forecasts on the company to negative, and Fitch has considered doing so, as well. Volkswagen appears to have the money to cover the costs of this ordeal, but the agencies question the effect that this has in the long term. "Moody's concern, however, is that Volkswagen's alleged breach of US environment rules and, especially, the process by which that breach occurred, will have an adverse effect on its reputation and credibility within the global passenger car markets," the company wrote in a note to investors, according to The Detroit News. VW has initially set aside $7.25 billion to fix things, but the potential shakeup of top executives has caused some investor uncertainty, too. The actual costs for VW to deal with this scandal are still unknown. In the US, the Department of Justice has begun a criminal investigation, and with other automakers the government has settled for $900 million against General Motors and $1.2 billion against Toyota. Attorneys general in 29 states have started looking deeper, according to The Detroit News, and regulators in Europe, South Korea, and Canada have commenced their own probes, as well. Related Video:
