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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

New Volkswagen Beetle is on the way

Recent reports have suggested that the future of the Volkswagen Beetle could be in jeopardy, but those rumors have now been squashed. Dr. Heinz-Jakob Neusser, member of the board of management responsible for development at Volkswagen, confirmed to Autoblog that not only will the Beetle live on, a new generation will arrive in "the next up to three years." The next Beetle will move to Volkswagen's scalable MQB architecture. These bones currently underpin the Golf in the US, as well as a range of products available in Europe and other markets. That's not really surprising, given the MQB architecture's flexibility. But what's interesting is that, according to Neusser, using the MQB platform opens the door for electrification possibilities in the Beetle. That could mean a hybrid drivetrain, or even a fully electric example like the e-Golf hatchback. The Beetle "will remain an emotional design," Neusser told Autoblog. That said, it will be "developed in a new design language," in keeping with Volkswagen's plans to offer "much more dynamic, much more emotional" designs on its future cars. "We would like to support more emotional potential [for the Beetle]," Neusser said. This can certainly be seen here at the New York Auto Show, where Volkswagen is rolling out four showcars that demonstrate the potential for unique versions of the Bug. Even beyond that, Volkswagen has already confirmed that the Beetle Dune concept will see production, and Neusser hinted that while the New York showcars are still being evaluated, the Denim convertible will likely come to market. So the future is anything but grim for the Beetle. And in fact, there's a whole lot of potential for Volkswagen's iconic two-door. Related Video:

VW ID.4, the new Buick Envision and crossing Hyundai's N Line | Autoblog Podcast #668

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. It's a review-packed episode this week, but it kicks off with a discussion of Volvo's plans to electrify by 2030 and move their EV sales online. From there, they get into Greg's time with VW's game-changing new ID.4 electric crossover. Byron then talks about his time with two very different new vehicles: the 2021 Buick Envision luxury crossover and the 2021 Hyundai Sonata N Line, which may or may not be a sport sedan. Finally, they tackle a fascinatingly complex twitter question: What is the best 'economy' muscle car? Autoblog Podcast #668 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Volvo introduces 2022 C40 Recharge crossover, announces all EV sales will be online-only What we're driving 2021 Volkswagen ID.4 2021 Buick Envision  2021 Hyundai Sonata N Line Reader question What is the best 'economy' muscle car?  Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: Auto News Green Podcasts Buick Hyundai Volkswagen Volvo Green Automakers Electric Future Vehicles Sedan