2008 Volkswagen Rabbit S Automatic 2-door Hatchback on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Volkswagen Caddy hauls its cute self into Geneva

Here in the States, we have a small but growing segment of little people-and-stuff-carriers, including new things like the Ford Transit Connect, Nissan NV200, Ram ProMaster City, and so on. But in the Old Country, these little guys are everywhere, and hardly a new concept. One of Europe's best in this segment – the Volkswagen Caddy – has been given a thorough refresh, combining all of the great-to-drive characteristics of a Golf with the functionality of a Touran van. Buyers can choose between four different versions of the 2.0-liter diesel inline-four, or three gasoline engines in 1.0-, 1.2-, and 1.4-liter displacements. There's even a natural gas version. And with its Golf roots, your author is, shall we say, really, really interested in a GTI version of this little cutie. The Caddy you're seeing here is, obviously, a passenger van configuration with windows abound. Buyers can also opt for a panel van variant, for more secretive load-hauling. Have a look at the updated Caddy in the images above, and read all about it in the release below. The new Caddy – always the best choice – world premiere for the fourth generation of the best-seller - Entry-level price reduced due to new versions - Emissions and fuel consumption reduced by new EU6 engines - Safety increased by new driver assistance systems - Design refined with clear edge Hannover/ Poznan, 04 February 2015: Volkswagen Commercial Vehicles is showing the fourth generation of the hugely popular Caddy for the first time. Around 1.5 million of the award-winning previous generation were sold worldwide during its eleven years in production. A success that the new Caddy is intended to continue because the urban delivery van and its privately used brother have been enhanced and refined in every area. In Germany, prices for the new Caddy start at ˆ 14,785.00 (net, panel van) and ˆ 15,330.00 net (ˆ 18,242.70 gross, as Conceptline, replacing the previously familiar Startline), each with the 62 kW TSI entry-level engine and thus, when adjusted for feature content, are even below the level of the predecessor model. The drive systems use state-of-the-art technology, with the Caddy's new engines providing maximum efficiency and compliance with the EU6 emissions standard. The basis for the four TDI diesel versions is always a two-litre four cylinder engine. Their performance ranges from 55 kW / 75 h.p. to the top engine with 110 kW / 150 h.p..

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.