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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Volkswagen reportedly to name Matthias Muller CEO

Porsche chief executive officer Matthias Muller is expected to be named CEO of Volkswagen AG, the Wall Street Journal and other sources reported Thursday morning. Muller, 62, has led Porsche since Oct. 1, 2010, and jumpstarted the sports-car brand's expansion around the world. He replaces Martin Winkerkorn, who stepped down Wednesday amid the company's worsening diesel scandal. At least three more executives are also expected to be fired, including Volkswagen's US chief and the heads of Audi and Porsche research and development. Both brands are divisions of VW. A US spokesman wouldn't confirm the reports. An official announcement is expected at VW's board meeting on Friday. Muller's ascension caps a stunning week of turmoil for Volkswagen, which manipulated software to make its diesel-powered vehicles appear cleaner during testing that they are in real-world driving. The charges were revealed last week by the EPA, which cited the work of researchers at West Virginia University. About 482,000 vehicles are affected in the United States, which will be subject to recall, and VW estimates about 11 million of its vehicles around the world have the rigged software. The well-regarded Muller was viewed as a front-runner for the job even before Winterkorn stepped down. Before helming Porsche, he oversaw all vehicle projects globally for VW from 2007-2010. Previously, he was in charge of the Audi and Lamborghini product lines, and earlier in his career was responsible for the Audi A3 program in the 1990s. He joined Audi in 1977. He's trained as a toolmaker and studied information technology in Munich. His last name is sometimes spelled Mueller in English. Muller faces immediate challenges as he takes over VW's sprawling 78-year-old industrial empire, including recalls and regulatory actions around the world. In the US alone, the company faces a fine of up to $18 billion. VW, an industrial symbol of Germany, is also far larger than any unit Muller has run in his career. While Porsche sold 189,849 vehicles in 2014 globally, it's one of many VW brands. Collectively they sold 5.04 million vehicles through the first six months of this year, making Volkswagen the world's largest automaker. Related Video:

VW Passat GTE plug-in hybrid starts at ˆ44,250 in Germany

Want to know how much to put away for a new Volkswagen Passat GTE? Well, first you'll have to move to Germany, or another market where the model will be sold – because it's not being offered in the US. In fact, it's based on a Passat that's altogether different from the one we get in America. But, once you've arrived at a place where the Passat GTE is available, you'll need to shell out about ˆ45,000. That's equivalent to $50,000 US at current exchange rates, which is more than the starting MSRP on any VW currently available Stateside. VW just announced domestic pricing for the new plug-in hybrid, which starts at ˆ44,250 for the sedan and ˆ45,250 for the wagon. For that much scratch, you get a Passat with a 1.4-liter turbo four good for 154 horsepower paired with an electric motor good for another 113 hp. Working in unison, the hybrid powertrain produces as much as 216 horses, and will drive up to 31 miles on electric power alone. Combined with the 50-liter (13.2-gallon) gas tank, the Passat GTE will travel over 680 miles before needing to stop. Along with the GTE, the German automaker is also launching the new Alltrack version of the Passat. Based on the Variant wagon, the new Passat Alltrack packs all-wheel drive and more rugged styling inside and out for a treatment similar to what Audi does for its Allroad models, Volvo its Cross Country line, and Subaru its Outback range. In Passat form, the Alltrack will set German buyers back ˆ38,550. Launch of the new Passat GTE and Passat Alltrack Two new models added to the Passat range Volkswagen is extending its Passat range, adding the GTE and Alltrack. These models are available immediately at German Volkswagen dealers. For a year now, the three distinctive letters GTE have stood for plug-in hybrid models from Volkswagen. Following the Golf, the second GTE standard model is now going on sale, the new Passat. The Passat GTE is powered by a 1.4-litre TSI engine delivering 115 kW / 156 PS and an electric motor producing 85 kW / 115 PS. The two are perfectly coordinated and pool their resources to generate system output of 160 kW / 219 PS. The combination of turbocharged direct-injection engine (TSI) and electric motor brings together efficiency and sustainability. The lithium-ion battery that provides the e-motor with electricity is charged as the car drives along, including via regenerative braking.