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2013 Volkswagen Beetle Turbo Convertible

Less Flower, More Power
Pardon our political incorrectness for a moment, but the Volkswagen New Beetle was, undeniably, a "chick car." There was almost nothing that the New Beetle offered to enthusiasts (of either gender), and by the end of its run, VW had even stripped all of the exciting engines from the car's lineup. Looking to resurrect some of the excitement behind the Beetle, the third generation of the iconic car ditched the cuteness when the coupe debuted for 2012, and now the 2013 Volkswagen Beetle Convertible aims to show how much fun drivers can have without a top.
Celebrating almost six and a half decades of the Beetle convertible, Volkswagen is offering a trio of distinct special editions that celebrate three of the car's most popular decades (the '50s, '60s and '70s), but as one of the unofficial cars of the 1960s, it would almost be a crime not to test this version, right? Besides, this is also the only special edition to get the turbocharged engine. While our first drive of the 2013 Beetle Convertible was in the fuel-miser TDI variation, our two-week romp in the 2013 Beetle Convertible '60s Edition came just as peak convertible weather was kicking off down in Florida.

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.