No Reserve Runs Great! Loaded Vr-6 on 2040-cars

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Recharge Wrap-up: Jaguar Land Rover talks EVs, Batteries should be modular

A new study out of Germany suggests adopting a modular approach to battery offerings in plug-in hybrid and extended range electric vehicles. Automakers could offer the same car with different battery sizes (and different costs, accordingly) to drivers depending on their driving ranges. This would optimize the total cost of ownership for various drivers better than the current approach. Developing a modular battery design and offering appropriate batteries for different customers "is the key for electric powertrains to meet customer expectations and become cost competitive against conventional technologies," according to the report from the Institute of Vehicle Concepts, German Aerospace Center. Learn more at Green Car Congress. Jaguar and Land Rover are looking to offer more electric driving from their vehicles. Wolfgang Ziebart, head of product development for Jaguar Land Rover, said in an interview that its hybrid system is being tweaked for more electric power and "downsized" combustion. He also said the likely target market for EVs would be second and third vehicles, rather than primary vehicles for urban driving. Within that market, Europeans look for something smaller, while American drivers lean toward larger luxury vehicles for their second car. Ziebart uses the Tesla Model S as an example of American tastes, and compares its size to that of the Jaguar XJ. Read more at Automotive News Europe. Thailand will likely approve a Volkswagen factory as early as next week. A German newspaper suggests that Thailand's Board of Investment is set to greenlight the plant, which is planned for a site near the Port of Bangkok. Thailand is a relatively large and growing auto manufacturing country, which seeks to be a major producer of eco-friendly vehicles. The country's "Eco2" program would provide incentives to Volkswagen if it builds clean cars and meets certain production targets. Read more at Reuters. Formula E has chosen Sky Deutschland for broadcasting rights in the German market. The deal includes television rights, as well as online broadcasting. Sky Deutschland has 3.8 million subscribers in Germany and Austria. Showing the races on Germany's largest pay television provider should help generate interest for the series, particularly the Berlin ePrix - the inaugural season's penultimate race - scheduled for May 30, 2015. Read more at the Formula E website.

2015 VW e-Golf gets cheaper Limited Editon, starts at $33,450*

Typically when an automaker announces a new limited edition of one of its models, it comes at a premium. Maybe the extra cost turns out to be worth it due to bundled options, but there's almost always a cost. But not with the new Volkswagen e-Golf Limited Edition. For this model, VW has gone the opposite direction by cutting equipment out of the electric hatchback and charging less for it. Compared to the SEL Premium model, the Limited Edition of the e-Golf drops the alloys in favor of 16-inch steel wheels, halogen headlights in place of LEDs, cloth upholstery instead of leatherette, and drops the heat-pump system. As a result, the e-Golf costs $2,000 less, priced at $33,450 (*before delivery) and available to lease for $229 per month. For that, you still get the electric motor with 199 pound-feet of torque, 24.2 kWh lithium-ion battery and 7.2 kW onboard charger and class-leading energy consumption. VOLKSWAGEN ANNOUNCES A NEW TRIM LINE FOR THE FULLY-ELECTRIC 2015 e-GOLF - e-Golf Limited Edition model goes on sale with a starting price of $33,450 - Drivetrain consists of 24.2 kWh lithium-ion battery and an electric motor with 199 pound-feet of torque; 7.2 kW onboard charger is standard - Standard fast charging capability allows up to 80 percent battery charge in 30 minutes - EPA estimated fuel economy rating of 116 combined MPGe puts e-Golf at top of the 2015 EPA Compact Size Class - A great value, with a host of features that include KESSY® Keyless access with push-button start, navigation system, LED Daytime Running Lights (DRL) with C-shaped light signature, and more Herndon, VA – Volkswagen of America, Inc., today, announced that a lower-priced version of the fully-electric 2015 Volkswagen e-Golf will go on sale at participating dealerships. The 2015 e-Golf Limited Edition is priced nearly $2,000 less than its SEL counterpart at $33,450, without compromising performance, quality, or versatility. The e-Golf Limited Edition is also available at a monthly lease price of $229, plus applicable fees. The e-Golf Limited Edition is built on the same sporty Modular Transverse Matrix (MQB) platform as the rest of the award-winning Golf family. It is powered by a compact electric motor and a 24.2 kWh lithium-ion battery (built in-house at the Volkswagen facility in Braunschweig, Germany), and offers 115 horsepower and class-leading torque of 199 pound feet.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.