2014 Volkswagen Passat 2.5l S on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Latest Volkswagen Transporter shows itself as the modern Microbus

With a model history dating back to 1950, the newly unveiled Volkswagen Transporter has a long legacy to uphold as one of elder statesmen of the commercial vehicle world. The sixth generation maintains the classic boxy look, and VW even admits that the shape is "modernized cautiously." Still, the changes show handsome improvements like creases in the hood and a grille that better integrates into the headlights. Rather than styling, economy is more on the minds of many commercial buyers. VW ticks that box with an average 15-percent improvement in fuel consumption across the lineup, thanks in part to standard stop/start. The engine range includes a 2.0-liter diesel four-cylinder available in 83-, 101-, 148- and 201-horsepower variants. There's also a 2.0-liter gasoline-fueled four with either 148 hp or 201 hp. VW is really working to make the Transporter a safer, more comfortable carrier for its new generation. The van is available with features like adjustable shocks, adaptive cruise control, a power tailgate and the company's City Assist Braking system, which is capable of automatically bringing the van to a stop from under 19 mph. The Driver Alert System even monitors behavior behind the wheel and advises when to take a break. VW offers the T6 in many variants, including the Multivan for carrying people and mixed use Caravelle, but the highlight at launch is the fantastic looking Generation Six special edition (pictured above). Based on the Multivan Comfortline, the retro, two-tone paint is optional, but standard features include LED headlights, chrome trim and Alcantara seats. While the latest Transporter isn't coming to the US, European buyers can order one soon with a base price of 23,035 euros ($27,000). Generation SIX: world premiere of the new T series Classic Transporter design is even sharper, more precise, higher end Better fuel economy – new engines with stop/start function as standard Better safety – latest driver assistance systems More comfort and convenience – adaptive chassis, electrically adjustable seats and electric tailgate More information – new radio-navigation system with integrated online services Prices start below level of previous model Hannover/Amsterdam, 15 April 2015 – Today, the Volkswagen Commercial Vehicles brand presents the sixth generation of the successful Transporter model series that is produced in Hannover.

How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.