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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Audi CEO's Dieselgate arrest threatens fragile truce among VW stakeholders

FRANKFURT — The arrest and detention of Audi's chief executive forces Volkswagen Group's competing stakeholders to renegotiate the delicate balance of power that has helped keep Audi CEO Rupert Stadler in office. Volkswagen's directors are discussing how to run Audi, its most profitable division, following the arrest of the brand's long-time boss on Monday as part of Germany's investigations into the carmaker's emissions cheating scandal. The supervisory board of Audi, meanwhile, has suspended Stadler and appointed Dutchman Bram Schot as an interim replacement, a source familiar with the matter said on Tuesday. Schot joined the Volkswagen Group in 2011 after having worked as president and CEO of Mercedes-Benz Italia. He has been Audi's board member for sales and marketing since last September. The discussions risk reigniting tensions among VW's controlling Piech and Porsche families, its powerful labor representatives and its home region of Lower Saxony. VW has insisted the development of illegal software, also known as "defeat devices," installed in millions of cars was the work of low-level employees, and that no management board members were involved. U.S. prosecutors have challenged this by indicting VW's former chief executive Martin Winterkorn. Stadler's arrest raises further questions. Audi and VW said on Monday that Stadler was presumed innocent unless proved otherwise. Munich prosecutors detained Stadler to prevent him from obstructing a probe into Audi's emissions cheating, they said on Monday. Stadler is being investigated for suspected fraud and false advertising. Here are the main factors deciding the fate of Audi. Background: Audi's role in Dieselgate Volkswagen Group was plunged into crisis in 2015 after U.S. regulators found Europe's biggest carmaker had equipped cars with software to cheat emissions tests on diesel engines. The technique of using software to detect a pollution test procedure, and to increase the effectiveness of emissions filters to mask pollution levels only during tests, was first developed at Audi. "In designing the defeat device, VW engineers borrowed the original concept of the dual-mode, emissions cycle-beating software from Audi," VW said in its plea agreement with U.S. authorities in January 2017, in which the company agreed to pay a $4.3 billion fine to reach a settlement with U.S. regulators.

2015 Volkswagen GTI: Introduction [w/video]

If you've ever met me, listened to me on the podcast, or come to know me through my writing during the last five years at Autoblog, the following phrase should not surprise you: I freaking love the Volkswagen GTI. I've long said that the GTI is the perfect daily driver for the everyday enthusiast – a car that offers as much practicality as it does performance, served up in a semi-premium, attractive package. I've preached the GTI's story to anyone who would listen, and I've managed to convince several people to actually go out and buy one (those folks later telling me they're super happy with their cars, by the way). As for this new, seventh-generation GTI, I'll offer a little backstory. In 2013, Volkswagen flew me to Germany to attend the Frankfurt Motor Show, where I also got to drive a number of the company's products, including the CrossBlue crossover concept. While waiting for my turn to pilot the CrossBlue in an airport hangar, one of the German PR folks directed my attention to a white, four-door GTI sitting outside, and said I was free to have my way with it for, oh, 20 minutes... on an empty runway... in the rain. This was my first experience with the new GTI, in a fairly loaded spec, with all the performance goodies. Needless to say, I loved it. But my other big belief about the GTI is that this car is truly perfect in its base form. The sixth-generation car was a blast without any dynamic controls or performance whats-its, and while those things certainly help make this new hot Golf a more enthusiastic package than ever, in my eyes, they aren't completely necessary. That's why, when it came time to order a long-term car, I took control of the options. The end result is the carbon steel gray GTI you see here, in four-door S (base) spec, with a six-speed manual transmission. Yes, I did outfit our car with the only two options available to S shoppers (aside from the $1,495 performance pack) – the $995 lighting package and $695 driver assistance pack – but other than that, it's a no-nonsense hot hatch. No sunroof. No leather. No fully power-adjustable seats. No navigation. No dual-zone climate control. No automatic headlights. No upgraded audio. The bottom line is that our long-term GTI comes in with an as-tested price of $27,895, including the $820 destination charge. That's right: a $28,000 GTI. What our car does have is everything you'd want in a GTI.