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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

McLaren F1 poaches Jost Capito from VW WRC

The executive shuffle continues at the McLaren Formula 1 team with news that Ron Dennis has lured Jost Capito away from his position as head of Volkswagen Motorsport. Capito will become the CEO of McLaren Racing, replacing Jonathan Neale who took the position on an interim basis at the beginning of 2014 to replace Martin Whitmarsh. Whitmarsh, who had been with McLaren for 24 years and spent five of them as F1 team principal, left the company after being moved out of the CEO position. Neale, on the other hand, who has been with McLaren Racing since 2001, is moving over to the newly created position of COO of the McLaren Technology Group. Capito left the Ford SVT division in 2012 to run VW Motorsport, and has spent the past three years shepherding the brand's World Rally Championship to three consecutive driver's and manufacturer's titles. Before that, his lengthy racing resume includes developing high-performance BMW engines, winning the Dakar Rally as a co-pilot, executive positions with Sauber in the early nineties, and managing Ford's WRC team. Dennis, who first approached Capito last summer, called him, "extremely impressive, competitive, and ambitious." The Woking team has some great parts, but it hasn't been able to make the most of them comprehensively since the end 2012 season. Autosport says that Capito has the ability to make the best pieces work together, which will probably be his biggest challenge at McLaren. Capito will remain at VW until a successor is found. News Source: The GuardianImage Credit: AP Photo/Lionel Cironneau Motorsports McLaren Volkswagen Racing Vehicles F1 jost capito

Recharge Wrap-up: Volkswagen adopts CCS Combo plug, Tesla adds Trip Energy Prediction

Volkswagen plans to use CCS Combo plugs as standard for all future plug-in vehicles. The CCS fast-charging allows cars to charge to 80-percent capacity in as little as 15 minutes for cars like the Cross Coupe GTE. This could be a boon to prospective customers, as studies have found plug-in hybrid drivers plug in more frequently than originally expected. Plug-in drivers seem to want to perform as much driving as possible using electricity alone, and VW's plan to adopt the CCS Combo plug could help drivers achieve that. Read more at Green Car Reports. Tesla's 6.1 Firmware update for the Model S includes a Trip Energy Prediction feature. The new feature takes into account things like elevation, speed and predicted driving behavior to estimate the amount of energy used and how much range will be left in the battery after a route is programmed into the navigation system. It can let the driver know if a round trip can be made, and if the driver will need to charge before heading out. The feature updates itself in realtime throughout the drive as well, responding to how much energy is actually being used. Read a rundown of Trip Energy Prediction at Teslarati. The dates for National Drive Electric Week have been set for Saturday, September 12 through Sunday, September 20, 2015. The grassroots celebration of EVs is organized by Plug In America, The Electric Auto Association and the Sierra Club. "We're revved up for National Drive Electric Week 2015, which will offer the public, the media, and policymakers a great opportunity to come check out many of the 20-plus plug-in vehicles on the market," says Sierra Club EV Initiative Director Gina Coplon-Newfield. Last year, more than 90,000 people participated in 152 cities worldwide. Read more in the press release below. National Drive Electric Week 2015-DATES ARE SET SAN FRANCISCO, Calif., Jan., 20, 2015-Dates have been set for the fifth annual National Drive Electric Week: Sat., Sept. 12 through Sun., Sept. 20, 2015. Events will encompass two weekends to give planners maximum flexibility and consumers plenty of opportunity to attend. "This promises to be an exciting year for plug-in vehicles," said Tom Saxton, Plug In America's chief science officer. "The BMW i3 will be on the road for the first full year, we expect deliveries of the Tesla Model X, an updated Chevy Volt, and greater overall sales growth than we saw last year.