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Watch the VW E-Golf get made

If you've ever been on a tour of an automotive factory, you know how mesmerizing it can be to see humans and robots work together to build our four-wheeled friends. The swift automation, the cleanliness, the trained hands deftly fitting pieces together and watchful eyes inspecting every piece of the car, it's all quite impressive, especially if the vehicle is one you, as an observer, are fond of. Even just seeing a fresh, gleaming badge being applied to immaculately painted sheet metal is enough to curl ones toes. Such is the case with this video from of the E-Golf being pieced together in the Volkswagen's Wolfsburg plant. There's no narration or music - just the sounds of production - so it's easy to follow the singular motions that go into the process without distraction, with a slight sense of actually being on the floor. This solo video is only seven minutes long, so it's not quite the epic that was the BMW i3 production series. Therefore, we miss a lot of the initial build, such as pressing the sheet metal, painting, and putting together a lot of the inner workings. What is refreshing to see is how much of the final touches of the electric Golf are done by hand using actual hand tools (and with typical German efficiency). There's even a person riding a bicycle through the factory at one point, which is common at Wolfsburg and also rather quaint. Enjoy the video below, and if you have a suggestion for a good soundtrack to go along with it, sound off in the comments. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

2014 Volkswagen Beetle Convertible gets the R-Line treatment

Volkswagen just launched the topless Beetle Convertible at the Los Angeles Auto Show in November, but we're already seeing the next step forward in the topless Bug range with this, the R-Line. We'll admit, this treatment falls under the "all show and no go" category, but it's still a pretty potent little cutie.
The R-Line starts with a standard Beetle Turbo Convertible but adds unique 19-inch aluminum wheels on lower-profile tires, LED daytime running lamps and Xenon headlamps. Naturally, there are R-Line badges aplenty both on the interior and exterior, and we must say, the whole package looks pretty darn snazzy.
Pricing has yet to be announced, but when it goes on sale later this year, the hotter convertible will join Volkswagen's growing R-Line portfolio that now includes the CC, Beetle hatch, Tiguan and Touareg.