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Watch the VW E-Golf get made

If you've ever been on a tour of an automotive factory, you know how mesmerizing it can be to see humans and robots work together to build our four-wheeled friends. The swift automation, the cleanliness, the trained hands deftly fitting pieces together and watchful eyes inspecting every piece of the car, it's all quite impressive, especially if the vehicle is one you, as an observer, are fond of. Even just seeing a fresh, gleaming badge being applied to immaculately painted sheet metal is enough to curl ones toes. Such is the case with this video from of the E-Golf being pieced together in the Volkswagen's Wolfsburg plant. There's no narration or music - just the sounds of production - so it's easy to follow the singular motions that go into the process without distraction, with a slight sense of actually being on the floor. This solo video is only seven minutes long, so it's not quite the epic that was the BMW i3 production series. Therefore, we miss a lot of the initial build, such as pressing the sheet metal, painting, and putting together a lot of the inner workings. What is refreshing to see is how much of the final touches of the electric Golf are done by hand using actual hand tools (and with typical German efficiency). There's even a person riding a bicycle through the factory at one point, which is common at Wolfsburg and also rather quaint. Enjoy the video below, and if you have a suggestion for a good soundtrack to go along with it, sound off in the comments. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volkswagen and Funny or Die take humorous spin in 2015 Golf

Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim.
The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The challenge is for Huebel to help improve his buddy's apartment before the guy meets his girlfriend's parents for the first time. The obvious way to do that is to slide a new Golf through an actual Target in Texas, while simultaneously showcasing the store's goods and the car's features.
The commercial is airing online now and on TBS during breaks in Conan O'Brien's show, with sneak peaks during other programs on the network. Auto advertising is becoming pretty normal for Funny or Die at this point, though, with the site previously partnering with Fiat for several videos. Check out the ad above and see if you think it works. Scroll down for VW's announcement.

Lamborghini could be sold or spun off from the Volkswagen Group

Volkswagen is reportedly considering a sale or stock listing for its high-end Lamborghini brand. The German automaker is looking to fold the Italian supercar brand into a separate legal entity, reports Bloomberg, which cites "people familiar with the matter" who don't want to be identified "because the deliberations are confidential and no decisions have been made." Any of this sound familiar? The goal of spinning off Lamborghini would be to stockpile more cash and other resources for VW's massive planned push into electric vehicles. Back in March, reports circulated that Volkswagen's "Vision 2030" corporate plan might include plans to focus on the brand's core brands — VW, Audi and Porsche. That means the futures of fringe players like Lamborghini, Bentley, Bugatti, motorcycle brand Ducati and design firm Italdesign (and note this isn't a comprehensive list of brand's under the expansive VW Group umbrella) are up in the air. VW, according to the report, is targeting a market value of $220 billion, which is a big jump from the brand's current $89 billion valuation. Bloomberg pegged Lamborghini's valuation at around $11 billion back in August, buoyed by sales and profits generated by the introduction of the Urus sport utility vehicle. On the flip side, Lamborghini is currently grappling with how best to update its supercar lineup in the face of ever-increasing emissions regulations.