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Take a listen to the Volkswagen ID 3 and Koenigsegg Jesko

What could better demonstrate our diametric vehicular future than sound clips of the Volkswagen ID 3 and the Koenigsegg Jesko? Battery-electric vehicles don't make enough noise on their own, so VW partnered with composer Leslie Mandoki for the legally-mandated Acoustic Vehicle Alerting System (AVAS) that warns pedestrians and cyclists of the EV's presence. Mandoki — a German-Hungarian who once played drums in a Euro disco band called Dschinghis Khan — was asked to come up with a sound for the ID 3 that VW said "defines its identity," "radiates safety and the promise of effortless mobility," and that "must also impress with its unique character." The definition of the ID 3's single-motor, 201-horsepower character is this: Occupants and people around the hatch can hear the sound as the car accelerates to 18.6 mph, and when reversing. At higher speeds, the sound of wind resistance and tire noise takes over. As our library of AVAS tones grows, it's clear that EVs will provide a soundscape as varied as that of internal combustion engines. Here, for instance, is the industrial thrum used as the Karma Revero GT's pedestrian warning: And here is the sci-fi soaring from the BMW Vision M Next, as composed by Hans Zimmer: At the other end of the aural chamber, we have the Koenigsegg Jesko. In this case, the composer is a 5.0-liter twin-turbo V8 running on a bio-ethanol E85 blend that's almost suitable for IndyCar, powering the engine up to 1,600 horsepower. Output on pump gas will be 'only' 1,281 hp. The Swedish automaker released a clip of the exhaust note of a car in progress inside the Angelhom factory. Here's what we can look forward to: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All these sounds have a place at the table, even if we'd prefer Karma booked some time with a producer and an Autotune session. To paraphrase Sesame Street, though, one of these sounds is definitely not like the other.

Volkswagen feuds with thriving stablemate Skoda

BERLIN, Oct 4 (Reuters) - Volkswagen managers and unions are seeking to curb competition from lower-cost stablemate Skoda, move some of its production to Germany and make the Czech brand pay more for shared technology, company sources told Reuters. As VW struggles to cut jobs and spending at German factories and turn the page on dieselgate, Skoda's superior car reviews and profitability have intensified the brands' rivalry within the Volkswagen empire. VW now wants to reduce what it sees as Skoda's unfair advantages - combining German technology with cheaper labor - and reaffirm the top-selling brand's primacy ahead of a wave of new electric car launches, the sources said. The tussle between VW and Skoda is reviving tensions at the heart of the Volkswagen group between profits and jobs, and between central control and autonomy for its 12 vehicle brands. "Instead of devoting our efforts to beating Tesla, we may just be setting up a futile internal conflict," said one manager. Once the butt of jokes, Skoda has blossomed under 26 years of VW group ownership into a successful mid-market carmaker, steadily winning business from rivals - including VW - and surpassing even Audi's operating profit margin last year. At the same time, VW is facing thousands of job cuts as management moves to trim excess capacity at German factories. Its powerful domestic unions see Skoda's success as both a threat and a potential lifeline. VW workers' representatives are now demanding the transfer of some Skoda production to their underused German plants, a source close to the supervisory board told Reuters. The proposal aims to offset declining output of the VW Passat and aging Golf that could otherwise threaten more jobs. They are also making the case that Skoda should pay higher royalties to use VW's main common vehicle platform. The so-called MQB architecture also underpins mid-sized models from the group's Audi and SEAT brands. Responding to the news, Czech Prime Minister Bohuslav Sobotka said he would meet Skoda management and unions to ask for clarification. The government will seek to ensure that VW investment plans are followed through and that "production is not moved outside the country," a statement released by Sobotka's office said. Skoda's main union warned that a production shift could cost as many as 2,000 jobs. VW's works council declined to comment.

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.