2012 Volkswagen Jetta Sel on 2040-cars

Auto blog

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

VW Jetta and Golf family earn IIHS TSP+ [w/video]

Volkswagen is the latest manufacturer to add vehicles to the growing list of cars, trucks and SUVs certified as Top Safety Pick+ by the Insurance Institute for Highway Safety. The non-profit has awarded its highest safety ranking on the 2016 Golf and Jetta families. Earning a TSP+ rating, while increasingly common, is still a challenge for automakers thanks to IIHS' strict testing regime. Vehicles must net "Good" ratings – the highest grade available – in the moderate overlap, front, side, roof, and head-restraint tests, while also scoring an "Acceptable" rating on the notoriously tricky small-overlap test. On top of that, the automated crash-prevention systems need to be rated as either "Advanced" or "Superior." For 2016, the Jetta, Golf, and their performance variants retained 2015's "Good" ratings across the board, while also receiving an "Advanced" crash prevention rating, thanks to the new-for-2016 Forward Collision Warning and Autonomous Emergency Braking systems. "This year's Top Safety Pick+ awards demonstrate Volkswagen's longstanding commitment to vehicle safety and the development of innovative technologies," Mark Barnes, VP of Sales for VW of America, said in the attached statement. "Our available driver assistance systems and safety features show Volkswagen's commitment to introduce systems that were once only seen on high-end luxury and premium vehicles, such as Adaptive Cruise Control and Lane Departure Warning." Scroll down for the official press release from VW and video of the crash test (and yes, that's a 2015 shown in both the lead image and video – the only difference between the two years was the availability of more advanced crash-prevention systems). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2016 VOLKSWAGEN GOLF, GOLF SPORTWAGEN, GOLF GTI AND JETTA EARN A 2015 TOP SAFETY PICK + RATING FROM THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY Aug 12, 2015 Herndon, VA — Volkswagen of America, Inc. today announced that the 2016 Volkswagen Golf 4-door, Golf SportWagen, Golf GTI 4-door, and Jetta models, when equipped with the optional Forward Collision Warning and Autonomous Emergency Braking (Front Assist) system, have been awarded 2015 TOP SAFETY PICK+ ratings by the Insurance Institute for Highway Safety (IIHS).

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.