2003 Vw Volkswagen Jetta 1.8t Wolfsburg Edition Modified on 2040-cars

Auto blog

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2014 VW Golf brings storied hatchback's seventh generation to US

The seventh-generation Volkswagen Golf in US-specification officially debuts at the 2013 New York Auto Show. The new model is the first VW in the States to ride on the company's MQB architecture, and as such, it makes use of plenty of high-strength and ultra-high-strength steel to keep weight down. All told, the new shell is 51 pounds lighter than the outgoing generation, despite the fact that the finished car is a full 2.2 inches longer and .5 inches wider than the 2013 model.
Buyers can expect to find a base model powered by a 1.8-liter turbocharged four-cylinder engine (blue car above) with 170 horsepower and 184 pound-feet of torque. That means the powerplant delivers the same horsepower as the old naturally aspirated 2.5-liter four-cylinder while weighing less and producing seven extra pound-feet of torque. TDI (silver car above) buyers, meanwhile, will enjoy a new 2.0-liter turbo diesel four-cylinder mill. VW says the engine yields 10 more horsepower than the old lump, which means the Golf TDI now boasts 150 hp and 236 lb-ft of torque.
GTI (red car above) buyers will now get their hands on a revised 2.0-liter turbocharged four-cylinder with approximately 210 hp and 258 lb-ft of torque - Volkswagen hasn't finalized power numbers for that machine. We're happy to see that the GTI still features its trademark plaid seats. Volkswagen says the new Golf and GTI will go on sale as a 2015 model, but doesn't say when the car will actually hit dealerships.

Audi prepping a flex-fuel A3 for Latin America

Volkswagen's Audi division hasn't fared well from its parent company's diesel-emissions scandal, especially in the US and Europe. In South America, though, Audi is set to unveil its first vehicle of the flex-fuel variety, according to Nseavoice. Perhaps the German automaker can earn some good karma down in the Southern Hemisphere. The model is the 2016 Audi A3, which is made in Audi's Brazil factory. The engine is a 1.4-liter variety, and it will be able to run on either conventional gasoline or ethanol, or a blend of both. The decision makes sense because ethanol is plentiful in Brazil since the government has long pushed for it and there's plenty of sugar-cane feedstock to produce the stuff. Audi can use all of the positive news it can get, especially in the wake of VW's diesel-emissions scandal. As many as 11 million VW and Audi diesels may have been fitted with software that cheats emissions-testing systems. One result from the scandal's proverbial shrapnel is that the Audi A3 TDI diesel was stripped of its 2010 Green Car of the Year Award by Green Car Journal. The decision marks the first time in the award's history that a winner was stripped of the honor. VW has a long history offering flex-fuel vehicles in Brazil. In 2003, the German automaker was the first to debut a flex-fuel engine, and within two years, VW's Brazil factories were making 300,000 flex-fuel vehicles annually. Other companies have since jumped into Brazil's flex-fuel fray, including Nissan and Honda.